Local Marketing Content

Learn how to get your brand messages to resonate
in local markets and accelerate local sales.

By Topic
By Type
What Do Your Local Partners Think About Campaign Attribution?

Struggling with campaign attribution? Reinforce your campaigns' value by tracking store visits acros...

Video
Built for Brand Compliance

Create your own branded assets with guardrails for your local partners, ensuring customized ads whil...

Video
Partners Only Want The Important Info

Partners prioritize leads over data. Provide full access but focus on a monthly recap that highlight...

Video
Are Your Local Partners Wasting Their Ad Spend?

Ensure your local partners use ad spend wisely. Provide resources and knowledge to help them focus o...

Video
Your Local Partners Are NOT Marketers!

Ensure local partner marketing campaigns succeed by driving results. Optimize, simplify reporting, a...

Video
Ad Crime Never Sleeps, But Don’t Worry

Ensure brand consistency with custom creative templates. Protect your brand and let partners customi...

Video
Thibault, The Performance Marketer

Optimize brand campaigns for partner success. Compete and win in local markets by providing proactiv...

Video
Scale Brand To Local with Automated Marketing Programs

SproutLoud’s marketing platform simplifies brand-to-local campaigns with AI, smart grouping, and p...

Video
Dan Davies Ensures Local Campaigns Include Tracking

Don't let marketing attribution ruin your partner's campaigns. Help your channel partners with campa...

Video
G2 2024 Summer Report: SproutLoud named Leader in 7 Categories

SproutLoud, an industry leader in distributed marketing, earned 218 badges in the G2 Summer 2024 Rep...

Company News
Brands, Stop Wasting Your Co-Op Budgets

If you can tie leads back to marketing campaigns back to your marketing campaigns, you're using the ...

Video
Ansira has Acquired SproutLoud

Ansira acquires SproutLoud, enhancing brand-to-local marketing with advanced tech and services, beco...

Company News
Dan Davies Goes Undercover

Dan Davies goes undercover as Chaz the Channel Manager, exposing lax co-op ad spend, tightening guid...

Video
How To Leverage QR Codes

Learn how QR codes can boost your business with consistent branding, localized campaigns, and real-t...

Blog
Chris, The Co-Op Guy

Simplify co-op fund usage by enabling direct checkout with SproutPay, removing friction and boosting...

Video
Do More (And Better) Local Marketing

Enhance local marketing by empowering channel partners with customizable campaigns across digital an...

Video
Dan Davies Enlists AI To Help Solve A Case

Detective Dan Davies and SproutLoud reveal how AI can help you localize brand campaigns and create e...

Video
Are You Managing Co-Op Funds On Excel Spreadsheets?

Modernize co-op fund management with a platform for better access, compliance control, and informed ...

Video
It’s Time To Track Leads, Not Vanity Metrics

Brands, it's time to collaborate with your local channel partners to make sure they aren’t wasting...

Video
Why Do Your Local Partner Marketing Campaigns Get Put On The Back Bur...

Empower your local partners by sharing data, insights, and guidance on campaign optimization....

Video
Don’t Let Your Local Partners Ruin Your Brand

Protect your brand with SproutLoud. Our digital asset management solution ensures your assets stay a...

Video
You Only Need One Platform To Manage Your Local Digital Assets

Learn how channel partners can create brand-compliant, conversion-driven ads to capture demand effec...

Video
Do Your Local Partner Ads Look Like a Graffitied Subway?

Help your channel partners create compelling ads with customizable local templates. Maintain brand i...

Video
SproutLoud Starts 2024 Off Strong: Partners with Six Major Enterprise...

SproutLoud Starts 2024 Off Strong: Partners with six major enterprise brands in Q1, showcasing dynam...

Company News
Brad, The Brand Manager

Let local stakeholders customize your brand assets quickly and easily with fixed areas for logos, of...

Video
SproutLoud Named Leader in 8 Categories in G2 Spring 2024 Report

SproutLoud, an industry leader in distributed marketing, earned 224 badges in the G2 Spring 2024 Rep...

Company News
SproutPay Is ApplePay For Co-Op Funds

Simplify partner payments with SproutPay. Use co-op funds instantly at checkout for easy local media...

Video
What Does “Owning Brand-to-Local” Mean?

The collaboration between the brand and the local stakeholders is crucial to success in truly owning...

Video
Detective Dan Dan Davies Helps Find a Brand’s Missing Co-op

Join Dan Davies as he uncovers millions in co-op spend and reveals the performance of key marketing ...

Video
Steve, The Channel Marketing VP

Marketers, ensure ROI on local campaigns by tracking, consolidating data, and optimizing. It's 2024;...

Video
Brand Managers, Save Time On Local Creative With AI

Boost revenue by using AI to create localized, dynamic content for your brand’s local partners eff...

Video
SproutLoud Named Leader in 7 Categories in G2 Winter 2024 Report

SproutLoud, an industry leader in distributed marketing, earned 223 badges in the G2 Winter 2024 Rep...

Company News
Leveraging Generative AI for Brand-to-Local Social Media Management

SproutLoud is introducing generative AI features for social media management within its brand-to-loc...

Blog
SproutLoud Launches Integration of AI in Brand-to-Local Marketing Pla...

SproutLoud is poised to redefine the brand-to-local marketing landscape with its long-term investmen...

Company News
Infusing AI in Brand-to-Local Marketing to Enhance Human Efficiency

AI is a transformative tool that enhances human efficiency and serves as an enabler, a tool that aug...

Blog
How to Compete Online and Win in Local Markets

Major businesses rely on SproutLoud to help them manage, track and consistently improve their online...

Blog
What is Marketing Resource Management?

Marketing Resource Management spans the management of marketing plans, budgets, assets, projects, an...

Blog
[Webinar] Ensuring Brand-to-Local Alignment

In this webinar video, brand-to-local marketing experts from SproutLoud and InnerView Group explore ...

Webinar
What is a Partner Marketing Platform?

A partner marketing platform is an advanced software-as-a-service solution designed for collaborativ...

Blog
What is Local Marketing Automation?

Local marketing automation is leading-edge marketing technology designed to help enterprise companie...

Blog
Boost Local Sales and Enhance the Digital Journey with a Store Locato...

To impact sales, enterprise companies need to maintain a competitive online presence and engage loca...

Blog
What is Brand Asset Management?

Brand asset management plays an important role for companies seeking to strengthen their brand ident...

Blog
What is Brand-to-Local Marketing?

Brand-to-local marketing leverages the strengths of a major brand while focusing on tailoring market...

Blog
What is Channel Marketing?

Channel marketing stands as a cornerstone strategy for enterprise companies that deploy distributed ...

Blog
What is Sales Enablement?

The concept of sales enablement has emerged as a critical strategy for major brands, and it is parti...

Blog
What is an Ad Builder?

Ad builder tools play a key role in automating brand-to-local marketing for enterprise companies lev...

Blog
What is Distributed Marketing?

Distributed Marketing is a term that not many people understand, so we broke it down for you....

Blog
Distributed Marketing Leader SproutLoud Earns Top Rankings in G2 Fall...

SproutLoud, a leader in distributed marketing, earned top rankings in the G2 Fall 2023 Report....

Company News
SproutLoud and InnerView Announce Strategic Partnership to Focus on B...

SproutLoud and InnerView Group will offer co-branded thought leadership and solutions for stronger R...

Company News
What is a Company Store?

The concept of a company store has evolved far beyond its traditional meaning. ...

Blog
What is a Channel Marketing Portal?

A channel marketing portal is an indispensable tool for major brands and the channel partners that s...

Blog
What is a Local Marketing Platform?

The concept of a local marketing platform has emerged as a pivotal tool for enterprise companies lev...

Blog
What is Co-Op Advertising?

Co-op advertising is a unique and powerful tool, especially for enterprises that market and sell thr...

Blog
What is Partner Marketing?

Partner marketing is a cornerstone among distributed marketing strategies utilized by enterprise com...

Blog
Jacuzzi Chooses SproutLoud as Their All-in-One Marketing Solution

When Jacuzzi® needed to revolutionize the way they do business with their extensive dealer network,...

Company News
What is Digital Asset Management?

Digital Asset Management provides a centralized, streamlined approach to managing digital assets, im...

Blog
What is Social Media Management?

Curating relevant and engaging social content builds brand awareness and brand loyalty, while monito...

Blog
SproutLoud Introduces Support for Brands with Complex Multi-Tier Dist...

Leading distributed marketing software company SproutLoud announces the expansion of its support for...

Company News
What is Through Channel Marketing Automation?

Brands that utilize distributed marketing strategies rely on through channel marketing automation. ...

Blog
What are Market Development Funds?

Market Development Funds (MDF) are a type of strategic funding methodology deployed by enterprise co...

Blog
SproutLoud is a Leader in TCMA, Marketing Analytics and Marketing Res...

SproutLoud, a leader in distributed marketing, earned top rankings in the G2 Summer 2023 Report, wit...

Company News
What is Co-Op Marketing?

Co-op marketing leverages the respective expertise of brands and channel partners to amplify the rea...

Blog
SproutLoud Open Initiative: Building a More Automated MarTech Stack

The Open Initiative is SproutLoud's commitment to building the most flexible, developer-friendly, br...

Blog
What is a Distributed Marketing Platform?

A distributed marketing platform is a sophisticated software-as-a-service solution built to streamli...

Blog
The Definitive Guide to Distributed Marketing Operations, Technology ...

This guide to distributed marketing operations, technology and investments gives enterprise companie...

eBook
What is Multi-Location Marketing?

Multi-location marketing is a strategic marketing approach designed to help brands maximize reach an...

Blog
SproutLoud Platform Expands Organic Social Posting and Reporting Capa...

SproutLoud, a leader in distributed marketing technology, announces the expansion of organic social ...

Company News
Allied Air Chose SproutLoud as Their Best Secret to Growth

HVAC manufacturer Allied Air chose SproutLoud as their distributed marketing solution, to set them o...

Video
SproutLoud Named Leader in Through Channel Marketing in G2 Spring 202...

SproutLoud, an industry leader in Through Channel Marketing Automation, earned 82 recognition badges...

Company News
SproutLoud Named Among 2023 Best Places to Work

SproutLoud, a leader in Distributed Marketing, won recognition as one of 2023’s Best Places to Wor...

Company News
How to Influence Brand-to-Local Marketing with Co-Op Marketing Funds

Influencing brand-to-local marketing can be challenging, especially when brands rely on distributors...

Blog
How to Use Channel Marketing Automation to Turn More Leads into Custo...

Exceptional customer experiences, real time responses, and digital conversations pave the way to pur...

Blog
Leverage Custom Websites, Microsites and Landing Pages for Brand-to-L...

Brands can fuel local sales by giving channel partners an easier way to create custom websites, micr...

Blog
SproutLoud Marketing Analytics Earns Top Ratings in G2 Winter 2023 Re...

SproutLoud's Marketing Analytics is rated No. 1 on G2’s Enterprise and Mid-Market usability indice...

Blog
5 Marketing Analytics Tips to Optimize Brand-to-Local Marketing Strat...

Brands need accurate, reliable local marketing analytics to make data-driven decisions. They also ne...

Blog
Enable Your Channel Partners to Spend Minutes, Not Days, on Local Mar...

The right Channel Marketing Automation solution can save your channel partners time, so they can foc...

Blog
Critical Differentiators in Channel Marketing Automation

Enterprise brands need to connect the dots between local marketing campaigns and the traffic, leads ...

Blog
Distributed Marketing Automation Leader SproutLoud Expands Leadership...

SproutLoud announces the reorganization and expansion of its leadership team to support the company�...

Company News
Are You Using the Right Data to Track Local Marketing Performance?

There’s one key piece of data that makes all the difference in how brands track and attribute the ...

Blog
SproutLoud Debuts New Developer Portal

SproutLoud, a leader in Distributed Marketing software, announced the launch of its new Developer Po...

Company News
How to Spot a Fake Online Review

Fake online reviews are a growing problem for local businesses that has continued to get worse over ...

Partner Insight
SproutLoud Earns 45 Badges in G2 Fall 2022 Report

SproutLoud won recognition in the Fall 2022 Report by software review platform G2, earning 45 badges...

Blog
Get Ready Now for Your Annual Marketing Budget Review

Nothing strikes fear like an Annual Marketing Budget Review. Take it from a CFO, now's the time to g...

Blog
Quantify Your Return on Ad Spend with Co-Op Marketing Funds

Within Enterprise brands’ distributed networks, everyone has one thing in common: They want to see...

Blog
Using Behavioral Targeting to Reach the Right Audience

With Behavioral Targeting through a Distributed Marketing platform, brands help their channel partne...

Blog
Use Co-branded Marketing Campaigns to Drive Local Sales

Enterprise brands know brand compliance is crucial to channel marketing success. So, make it easier ...

Blog
Is It a Nightmare to Track Usage of Your Local Marketing Assets?

Chances are your brand marketing team needs more sleep (and better local marketing automation soluti...

Blog
Get Local Ad Campaign Insight with Call Tracking

Let's dive into the benefits of using call tracking numbers, like metrics and the impact on traditio...

Partner Insight
How to Pick the Best Channel Marketing Automation Platform

Category-leading brands need marketing automation solutions that are easy to use, built to scale, an...

Blog
Supercharge Omnichannel Marketing Through Your Channel Partners

For an integrated, cohesive Omnichannel Marketing experience, brands need to synchronize local marke...

Blog
3 Reasons Tacori Chose SproutLoud

Tacori chose SproutLoud to deliver enhanced Co-Op Marketing solutions for their independent jeweler ...

Video
‘Users Most Likely to Recommend’ SproutLoud Distributed M...

G2 Summer 2022 Report recognizes SproutLoud as the distributed marketing software solution that user...

Company News
Revenue Marketing is More Important Than You Think

What is Revenue Marketing? Let's take a look at the benefits and how it compares to other marketing ...

Blog
Raise the Bar on Your SMB Resellers Online Reputation Management

Your SMB resellers’ online reputation has an impact on what consumers think of your brand. Why not...

Blog
Increase Your Channel Partners’ Utilization of Co-Op Marketing ...

When SMB resellers can rely on expert local marketing support, they're better equipped to compete in...

Blog
SproutLoud Receives 2022 Top Workplace Award

SproutLoud, a leader in distributed marketing technology, won recognition for the 8th time among the...

Company News
Reviving Event Marketing in a Post-Pandemic World

In the US, the mindset shift to calling Covid-19 an "endemic" has begun. Let's unpack what that mean...

Blog
A Guide to Reputation Management in Local Markets

Reputation management is key for local businesses, and it can make or break consumer purchasing deci...

Partner Insight
In a World Without Cookies, TCMA Gives Multi-location Brands a Huge A...

Brand marketers are becoming increasingly worried about how to deliver personalized consumer experie...

Blog
How Local Businesses are Taking Advantage of Self-Service Ads

If you've ordered items online or binge watched on a streaming service, you may have noticed a growi...

Partner Insight
Why Your SMB Resellers Need You to Automate Their Email Marketing

Brands are investing in email marketing and say they can't live without it. But what about their res...

Blog
How to Scale Awesome Localized Ads that Convert

With so many moving parts, how do category-leading brands scale and produce awesome localized ads th...

Blog
SproutLoud Named Leader in Through Channel Marketing

G2s Spring 2022 Report named SproutLoud a Leader in Through Channel Marketing based on verified clie...

Company News
What Should Expert Client Relationship Management Look Like?

Trust is essential when you’re choosing a marketing technology partner — especially for brands t...

Blog
How can your local business engage prospective customers?

Let’s explore three ways local businesses can make meaningful connections with prospective custome...

Partner Insight
Why is Partner Success Critical to Your Distributed Marketing Strateg...

Companies that sell products or services through local channel partners know: When your partners suc...

Blog
The Importance of Branding for Multi-location Resellers

Let’s explore the importance of local branding for multi-location businesses that resell branded p...

Partner Insight
Performance Dashboards Give Brands and Resellers Insight on OTT/CTV V...

Targeting audiences with co-branded OTT/CTV video ads can be effective. But how do you know if it’...

Blog
SproutLoud Launches Global Text Libraries

With SproutLoud's Global Text Libraries, brands can quickly and easily update text on customizable o...

Blog
FedEx Office Integration Helps SproutLoud Enterprise Clients and SMB ...

The FedEx Office integration in the SproutLoud Distributed Marketing platform adds up to savings, co...

Blog
Prepping for Your 2022 Local Marketing Plan

Expert local marketing tips to help you navigate the marketing trends we expect to see in 2022...

Partner Insight
SproutLoud Recognized as a Leader in Through Channel Marketing

Leader in Through Channel Marketing is 1 of 24 badges across five categories that SproutLoud earned ...

Company News
Brands Get Results When Resellers Tap into Expert Local Marketing Gui...

Today's resellers need more than distributed marketing software and tools. They need expert local ma...

Blog
What You Need to Know Before Building Your Own Distributed Marketing ...

Avoid the pitfalls of building your own Martech Stack and still get a custom fit with expert SaaS Di...

Blog
Master Local Marketing for the Holidays

Digital marketing experiences are having a growing influence on consumer buying decisions in local m...

Partner Insight
What Apple’s Mail Privacy Protection Means for Email Marketing

Here's what you need to know about Apple's new Mail Privacy Protection and how it affects your email...

Blog
The Difference Between Co-Op Marketing Funds and Market Development F...

Knowing the difference between Co-Op Marketing Funds and MDF helps align brand-to-local marketing st...

Blog
SproutLoud Reinvents Co-Op Marketing

SproutLoud’s distributed marketing platform is reinventing Co-Op Marketing for category-leading c....

Blog
Have You Heard What Enterprise Clients are Saying about SproutLoud?

“Users Love Us” is 1 of 7 badges software review platform G2 awarded SproutLoud, based on what E...

Company News
Social Media Cross Promotion Boosts Multi-Location Marketing Reach

Cross promoting on social media can boost your multi-location marketing reach, making it easier for ...

Partner Insight
How to Attract Customers Amid Evolving Covid Concerns

As businesses in local markets begin to re-open, extend hours of operation and re-examine health and...

Partner Insight
5 Reasons to Rethink Channel Incentives and Your Co-Op Marketing Appr...

Delivering standardized and unified consumer experiences through channel partners begins with top-o...

eBook
How Local Pages Improve the Customer Experience

For most consumers today, the journey to a purchase decision begins with a click. If your brand's lo...

Blog
SproutLoud Simplifies Video Marketing Localized for SMB Reseller Netw...

Major brands and SMBs need compelling video content to be findable online. Now, SproutLoud is making...

Company News
How to Delight Customers and Drive More Local Appointments and Sales

Do your local resellers delight customers? Are they driving more local appointments and sales? Do th...

Blog
USPTO Awards SproutLoud Patent for Change Management System in Co-Op ...

Marketing tech company SproutLoud earns a second USPTO patent for its innovative Co-Op Marketing Cha...

Company News
SproutLoud Achieves Record Growth with 38% Increase in Enterprise Cli...

Marketing technology leader SproutLoud sees record growth amid the global pandemic, reflecting a ...

Company News
SproutLoud Analytics Gives Brands Unprecedented Flexibility in Nation...

With SproutLoud Marketing Analytics, Enterprise brands can get the right information to the right pe...

Company News
Breaking Down Digital Marketing Tactics

Demystify digital marketing, with the help of expert local marketing guidance. ...

Partner Insight
Maximize Your Local Marketing Budget

For practical guidance on how local businesses can maximize local marketing budgets, let's look at c...

Partner Insight
SproutLoud Earns Top Workplace Award

For the 7th time, marketing technology company SproutLoud earns recognition as one of the best compa...

Company News
Scaling online customer experiences across your local reseller networ...

...

Blog
Facebook and Instagram Tips for Multi-Location Marketing Success

Helpful tips for multi-location businesses on using social media to drive brand awareness and custom...

Partner Insight
SproutLoud Acquires Chicago-based Trade Fund Management Agency Strate...

SproutLoud, a leader in Distributed Marketing software solutions, announced today that it has acquir...

Company News
Digital Ads on YouTube and OTT/CTV Help Drive Local Sales

As more Americans are opting out of cable and satellite TV and watching more YouTube and OTT videos,...

Blog
SproutLoud Announces Strategic Partnership with Invoca

Two powerhouses in marketing technology, SproutLoud and Invoca, are bringing the power of end-to-end...

Company News
What You Need to Know About Apple’s iOS 14 Changes

Find out how Apple's upcoming changes to iOS 14 will impact your digital strategy, user privacy and ...

Blog
You’ve Got a Company Website, Now What?

When consumers search online for products and services, they expect to find answers. Your business w...

Partner Insight
Retailer Leverages SproutLoud Platform for Local Marketing Solutions

A DISH Network retailer needed better local marketing solutions, so they turned to SproutLoud, the l...

Blog
SproutLoud to be Honored Among 2021 Best Places to Work in South Flor...

Leading distributed marketing software company, SproutLoud, is one of South Florida's Best Places to...

Company News
SproutLoud Simplifies Ad Building for Brands and Partners

SproutLoud announces the release of the most intelligent Ad Builder of its time, an upgrade to ...

Company News
How to Use Holiday Email Marketing to Engage Customers

Small businesses are re-examining the consumer journey and how they shape the customer experience in...

Partner Insight
SproutLoud Analytics Engine Powered by Google BigQuery

SproutLoud has migrated its analytics platform to Google BigQuery, which offers multiple benefits...

Blog
Enhance Your Marketing Analytics Reports with DIY Data Filters

What if a single marketing analytics dashboard could give you the data you need on retention, brandi...

Blog
SproutLoud Solves Distributed Marketing Challenges for a Leading Manu...

When a leading manufacturer was dealing with a patchwork of disparate marketing vendors and incompat...

Blog
Home Services Leader Turns to SproutLoud for Co-Op Marketing Solution...

When an industry leader in home services needed customized Co-Op Marketing and Funds Management solu...

Blog
Medical Device Company Automates Marketing Attribution and Cuts OpEx

A leading medical device manufacturer turned to SproutLoud to transform their day-to-day marketing o...

Blog
Why You Should Consider Direct Mail Right Now

A strategic combination of direct mail and digital marketing campaigns is the perfect way to target ...

Partner Insight
SproutLoud Meets the Needs of DISH Network’s Complex Retailer Netwo...

DISH Network turned to SproutLoud as the solution for its Distributed Marketing challenges....

Video
A Deep Dive into Paid Search

Learn how channel partners can use paid search to reach potential customers at the right moment, whe...

Partner Insight
How to Tie Local Marketing Spend to In-Market Dates for Better Result...

...

Blog
How to Handle Your Online Reputation During COVID-19

Learn how to turn online reviews into golden opportunities to engage your customers, build relations...

Partner Insight
Simplifying Distributed Marketing for Insurance and Financial Service...

When a leading insurance and financial services company was looking for a better distributed marketi...

Blog
How to Measure Your Paid Advertising Campaigns

Measuring your paid advertising campaigns is key to understanding the success of your strategy....

Partner Insight
Marketing Resource Management Functions and What They Mean for You

Marketing Resource Management platforms must have five main functions to correctly be called “mar...

Blog
How to Run an RFP for a Distributed Marketing Solution

Expert guidance and a prebuilt, ready-to-use Request For Proposal template simplify the RFP process ...

eBook
SproutLoud Wins Top Workplaces in South Florida Award

For the third year in a row, SproutLoud, a leading Distributed Marketing software company, received ...

Company News
Independent Research Firm Ranks SproutLoud Among Top TCMA Providers t...

Forrester Research ranks SproutLoud among the top “providers that matter most” in The Forrester ...

Company News
Help Your Partner Network Prepare for What Comes Next, After COVID-19

While government leaders debate about when the COVID-19 pandemic will end and what that will look li...

Blog
Paid Ad Updates to Consider During the COVID-19 Pandemic

As the impact of COVID-19 evolves, local businesses worry about the financial impact of this global ...

Partner Insight
Communicate Your COVID-19 Updates

We've got expert tips on giving customers timely COVID-19 updates and even overcommunicating, which ...

Partner Insight
Online Listings and the Impact of COVID-19

Your customers may be feeling anxious. SproutLoud helps you deliver exceptional experiences and proa...

Partner Insight
Update Your Social Media to Align with COVID-19 Messaging

Have your channel partners adapted their scheduled social media posts, in light of the COVID-19 pand...

Blog
SproutLoud Named Among 2020 Best Places to Work in South Florida

SproutLoud, the leading Distributed Marketing platform, is one of the best places to work in South F...

Company News
SproutLoud and Acoustic Announce Strategic Go-to-Market Partnership f...

For a marketing industry first, the combination of the two product suites gives enterprise customers...

Company News
SproutLoud Announces First End-to-End Call Tracking Attribution Softw...

Call tracking attribution software is ideal for service businesses that rely on phone calls to signa...

Company News
Welcome to Your Online Guide to Buying a TMCA Platform

When you know you need a better Distributed Marketing solution, it shouldn't be complicated to find ...

Blog
10 Most-Read Distributed Marketing Articles of 2019

2019 was a year brimming with high points for SproutLoud. As we take a look back, we tracked our mos...

Blog
SproutLoud Named a Leader in Talent Optimization by the Predictive In...

“To be a recognized leader in your industry, you not only need to have an amazing product, you als...

Company News
SproutLoud Empowers Cruise Planners’ Travel Agents to Drive Results

Scaling marketing at the local level, brand-compliant customization and amazing customer service are...

Video
5 Reasons a Demo is Worth Your Time

To find out if a Distributed Marketing platform solves your problems, make time for a demo. ...

Video
SproutLoud Named Best Marketing Platform by Street Fight

For the second consecutive year, Street Fight recognizes SproutLoud for its industry-leading local m...

Company News
SproutLoud Announces Collaboration with Yext to Help Resellers Levera...

With SproutLoud and Yext, brands and their local reseller partners are ready for what comes next, as...

Company News
3 Reasons You Need Facebook Advertising

As a business owner, you may ask yourself: “Why should I use Facebook as a platform to advertise m...

Partner Insight
Yext and SproutLoud Focus on the Future of Search

Do your channel partners know how to get their data to Alexa and Google maps? Two marketing technolo...

Blog
SproutLoud Achieves the Highest Data Security Standards with SOC2 Typ...

SproutLoud achieves the international gold standard of data security compliance for service provider...

Company News
SproutLoud Receives Patent for Distributed Marketing Platform

The US Patent and Trademark Office awarded SproutLoud a patent for its Distributed Marketing Platfor...

Company News
Know Your Marketing Game Plan

With so many options in digital marketing, we offer pro tips to get you off the sidelines and in the...

Partner Insight
Why Experience Matters in a Through-Channel Marketing Automation Prov...

Get an insider's take on the Through-Channel Marketing Automation industry — the origin story ...

Blog
Why Do I Need Digital Marketing?

Learn how digital marketing can help you increase traffic, leads and sales, while building customer ...

Partner Insight
Navigating Marketing Service Integrations: Should You BYOV (bring you...

Here's what you need to know before you decide to bring your own vendors to your new Through-Channel...

Blog
4 Ways to Improve Your Local Search Ranking

Search ranking algorithms may be nearly impossible to crack, but we have some simple hacks that can ...

Partner Insight
What to Look for in a Demo of Distributed Marketing Software

Knowing what to expect before you sign up for a Demo of Distributed Marketing software can save you ...

eBook
SproutLoud Simplifies Local Marketing

SproutLoud’s Distributed Marketing software makes local marketing simple for brands and their SMB ...

Video
Yes, Your Customers are Looking for You Online

We constantly hear from business owners that they can’t justify spending money on a website when t...

Partner Insight
How to Disqualify Through-Channel Marketing Automation Vendors

Understanding how to identify and eliminate unqualified Distributed Marketing vendors can help you ...

Blog
Choosing a Distributed Marketing Solution Aligned to Your Brand’...

Learn how Distributed Marketing pricing models work, so you can find a Distributed Marketing provide...

eBook
The STEM: Enhance your multi channel and local marketing tactics

SproutLoud's new monthly newsletter — The STEM — offers local marketing tactics tips and example...

Partner Insight
How to Buy a Distributed Marketing Solution

Take the complexity out of finding a Distributed Marketing solution, with insider tips and ...

eBook
SproutLoud Recognized Among Top Workplaces in South Florida

For the second consecutive year, SproutLoud is named one of South Florida's Top Workplaces....

Company News
10 Reasons You Need Discovery Before Buying a TCMA Solution

Discovery gives brands greater clarity about what to expect before buying a Through Channel Marketin...

Blog
SproutLoud’s Bill Cronic Receives 2019 Excellence in HR Award

Recognized as one of South Florida's top Human Resources leaders, SproutLoud Vice President of ...

Company News
Is Your Digital Asset Management Tool Right for Your Partners?

Learn how to evaluate whether your Digital Asset Management system measures up to today's ...

Blog
What Differentiates a Leading Distributed Marketing Platform?

Looking for the best local marketing automation? Find out what you need to know before you choose a ...

Blog
SproutLoud Wins 2019 Local Search Association Ad-to-Action Award

SproutLoud, a leader in Channel Marketing Automation, was recognized by the Local Search Association...

Company News
Top 10 Things to Ask a Through-Channel Marketing Automation Provider

When it’s time to upgrade marketing automation technology, Brands need solutions that fit their ...

Blog
SproutLoud Named Finalist in Local Search Association’s 2019 Ad...

The Local Search Association named SproutLoud a finalist in two 2019 Ad-to-Action Awards, which reco...

Company News
SproutLoud Closes 2018 with Category-Leading Brands and Kicks Off 201...

Find out why category-leading brands are turning to SproutLoud for local marketing solutions, market...

Company News
Tap into the Expert Toolkit Your Partners Need for Local Marketing

Cut through the complexity of local marketing. With expert insight from SproutLoud subject matter ...

Blog
Customize Marketing Analytics Dashboards for Partner Engagement and L...

Customized Marketing Analytics Dashboards make it easy to see the results of your local marketing sp...

Company News
SproutLoud Unveils New Website for SaaS Distributed Marketing Platfor...

Explore the new SproutLoud.com and discover solutions to your Distributed Marketing challenges. Pinp...

Company News
Organic Media v. Paid Media: What’s Best for Me in Social Media...

Dive into social media marketing and emerge with a better understanding of what will work to positio...

Partner Insight
Solving the Puzzle of Small Business Email Marketing

Email marketing, when done well, can help your business nurture relationships with your customers an...

Partner Insight
Top 5 Tips for Local Event Marketing

Here's what you need to know before your start planning Local Event Marketing for your business. ...

Partner Insight
Why Multi-Touch Marketing is Mandatory for Successful Campaigns

Effective marketing strategies deliver results. If you don't know where multi-touch marketing fits i...

Partner Insight
The Importance of Drip Campaigns

How much do you know about drip campaigns, also called automated campaigns or marketing automation? ...

Partner Insight
Facebook Advertising, Boosted Posts and Organic Messaging

Learn more about paid social media, organic social media and how to use Facebook Advertising to enga...

Partner Insight
Simplify Direct Marketing with Customer List Integration

Managing your customer list while juggling everything else to run your small business can be hard. B...

Partner Insight
What is Call Tracking and Why is It Important?

Learn more about call tracking and how it can help you measure local marketing peformance for your b...

Partner Insight
How to Update Your Online Listing, Even When You Don’t Have Tim...

Managing Directory Listings for your business is essential to maintain a competitive online presence...

Partner Insight
How to Get the Most out of a Direct Mail Campaign in a Digital World

Learn how to maximize the effectiveness of your next direct mail campaign, so it complements your di...

Partner Insight
Google My Business: What You Need to Know

Explore the ways Google My Business can help your local business improve its online presence, increa...

Partner Insight
Facebook Advertising: Boosted Posts or Facebook Ads

Learn how to make the most out of Facebook Advertising and boosting posts to drive more engagement a...

Partner Insight
Acquire New Customers with New Mover Marketing

Learn how to build customer relationships with new residents in your local community right from the ...

Partner Insight
3 Easy Steps to Build Social Media Presence

With most customers searching online before they make a local purchase, it's more important than eve...

Partner Insight
6 Best Practices for Your Direct Mail Marketing Strategy

Find out what you need to know about Direct Mail marketing strategy before you start planning your n...

Partner Insight
5 Ways to Simplify Co-Op Advertising

Find out how savvy Enterprise brands get their local retailers, dealers, distributors, agents, broke...

Blog
Why Brands Should Offer Local Partners Directory Listings and Reputat...

Learn why giving your reseller partners access to automated Online Directory Listings and Reputation...

Blog
The Secret to Gaining Strategic Influence Over Partner Marketing

SproutLoud CEO Jared Shusterman explores the concept of "Partner Captivity" and how Brands can gain ...

eBook
SproutLoud’s Anjan Upadhya Wins 2018 CIO of the Year

SproutLoud’s Chief Technology Officer Anjan Upadhya was named 2018 CIO of the Year by the South Fl...

Company News
The Three Types of Partners in Your Channel Ecosystem

Knowing your Partners is essential to finding the right TCMA platform to fit their needs and increa...

Blog
4 Critical Pillars of Digital Marketing for Partners

When Channel Partners, who sell Brand products locally, can't be found online, it's as if they don't...

Infographic
The Partner Marketing Guide to Digital Transformation

Are your Channel Partners holding back on Digital Ads? The key to changing this mindset lies in tran...

Infographic
Facebook Business Page vs. Personal Profile Page: What’s Change...

Facebook changed the rules on using the social media platform to promote your business. Learn how to...

Blog
Why Partners Complain (and How to Make It Stop)

It's a wake up call to learn how much time your Channel Sales teams spend dealing with Partner Marke...

Blog
How Sales Success Combats Partner Churn

No matter what industry you're in, losing Partners to competitors or firing them for poor performanc...

Blog
Your Sales Team is Not the Marketing Help Desk

The more time your Field Sales reps spend answering Local Marketing questions, the less time they sp...

Blog
Why is Your Sales Team Still Delivering Collateral?

Anything that distracts your Sales Team from focusing on sales can sabotage their efforts. Learn how...

Blog
Channel Sabotage: Is Your Channel Marketing Strategy Undermining Your...

If outdated Channel Marketing practices are distracting your Channel Sales team with administrative ...

Blog
If Websites Aren’t Driving Leads for Your Partners, They Need N...

Learn how Brands can help their Partners get great websites that are simple, fast, inexpensive and d...

Blog
SproutLoud Automates Event Marketing for Your Partners

Local Businesses can't afford to sit back and wait for customers. Learn how Event Marketing can play...

Blog
SproutLoud is on a Winning Streak

2018 is turning out to be a banner year for SproutLoud, which has earned accolades from Forrester Re...

Company News
5 Tips on Using Analytics to Optimize Your Partner Marketing Strategy

Using analytics to measure the success of local advertising doesn’t have to be difficult. Find out...

Blog
10 Simple Ways to Improve Your Partner Marketing Program

Brands and Partners face the same core challenges again and again. Most Partner Marketing Programs h...

Blog
The Time is Now: Why You Can’t Afford to Wait to Upgrade Your P...

If your Partner Marketing technology isn't helping you excel at speed to market, Brand compliance, l...

eBook
SproutLoud Recognized for Innovation in Co-Op Marketing Funds Managem...

SproutLoud, named by Forrester Research as a leader in Through-Channel Marketing Automation (TCMA), ...

Company News
Can Your Local Ads Build Themselves? Learn How to Cut Time and Expens...

Automating local ad customization gives brands ultimate control over every aspect of Local Marketing...

Blog
Why Reputation Management isn’t Optional

With the right Reputation Management solution, brands and their local reseller partners can shape on...

Blog
SproutLoud Wins Local Search Association 2018 Ad-to-Action Award

The Local Search Association recognized SproutLoud for its innovative and comprehensive SaaS Platfor...

Company News
Independent Research Firm Ranks SproutLoud a Leader in Through-Channe...

Forrester Research recognized SproutLoud as a leader in The Forrester Wave™: Through-Channel Marke...

Company News
SproutLoud Named One of South Florida’s Top Workplaces by SunSe...

SproutLoud earns recognition as one of the Top Workplaces in South Florida. The honor, awarded by Th...

Company News
Local Search Association Names SproutLoud Finalist for 2018 Ad-to-Act...

Local Search Association recognizes SproutLoud for its innovative and comprehensive SaaS Platform, b...

Company News
Why Call Tracking Matters

How do you know whether your Local Marketing campaigns are successful or not? Call Tracking can help...

Blog
4 Critical Failure Points in Partner Marketing

Find out what's holding your Partners back, and learn more about innovative solutions designed to se...

eBook
Why Display Ads Are Essential to Your Local Marketing Strategy

Display Ads give your business visibility and exposure among current and potential customers, even w...

Blog
SproutLoud Launches New Platform Features, Making Co-Op Marketing As ...

SproutLoud's Channel Marketing Automation Platform now features new navigation, tagging and search i...

Company News
How Timing Your Message Influences the Customer Journey

If intervening in the Customer Journey isn't an essential part of your Local Marketing Strategy, you...

eBook
How PPC Ads Can Boost Your Local Sales

It's time to demystify paid advertising and SERP for your local Channel Partners before the penchant...

Blog
How Will Facebook’s News Feed Algorithm Update Impact My Busine...

Find out what local marketers need to know about Facebook's recent algorithm changes and how it may ...

Blog
SproutLoud Wins Local Visionary Award for Giving Co-Op Partners Optim...

SproutLoud won the Street Fight Local Visionary Award for Most Effective Integration with an Externa...

Company News
Why Keeping Partners Happy Should Matter to Your Brand

It's hard enough to get independent retailers to engage in local marketing, so when they do, everyth...

Blog
Flying Blind: Three Indicators that Lack of Analytics is Hurting Your...

Analytics are indispensable. If your Channel Sales team doesn’t have insight into what your Partne...

Blog
Is Your Channel Marketing Program Spending Money on All the Wrong Thi...

Year over year, Brand marketing teams face the challenge of doing more with less. And it seems that ...

Blog
The Rising Tide: OpEx Growth in Channel Marketing

Year after year, local marketing costs rise by the billions. Find out what brands can do to stem the...

Blog
SproutLoud Named Finalist for Two Local Visionary Awards

SproutLoud, the leader in Through-Channel Marketing Automation, has been named a finalist in two cat...

Company News
More Money: 4 Ways Brands Can Allocate More Money to Campaigns

Learn how to save time and spend less on your local marketing campaigns, while gaining speed, agilit...

Infographic
Lost in the Noise: Is Your Channel Marketing Effective?

As marketers, we don’t just work in a hyper-competitive market. We live it 24/7. And we’re faced...

Blog
The Last Mile: How Local Vendors May Be Sabotaging Your Marketing

Subpar results from vendors can sabotage the last mile of local marketing campaign execution. Find o...

Blog
Where’s My Money? Top 5 Channel Marketing Budget Killers (and h...

Brands spend billions on Local Marketing every year. Here are 5 ways to avoid squandering that inves...

Infographic
SproutLoud Disrupts Co-Op Marketing with Intelligent Funds Management

Innovation is crucial in Partner Marketing. And SproutLoud's latest disruption is a game-changer....

Company News
Drive Costs Out of Channel Marketing

Brands that power Local Marketing with SproutLoud's Channel Marketing Automation Platform get softwa...

Infographic
The 7 Failure Points of Co-Op Claims and Reimbursement

After extensive time and research spent figuring out why traditional Co-Op doesn’t work, we found ...

Blog
The 7 Deadly Channel Marketing Monsters

Meet the 7 deadly Channel Marketing monsters, including the Customization Zombie, Count Co-Op, the V...

Infographic
Slash Co-Op Costs: How Funds Management Can Save You Up to 50 Percent

Many Partners say traditional Co-Op Advertising is just too complicated and expensive, which affects...

Blog
Partner Marketing Transformation: 4 Steps to Reduce OpEx and Improve ...

Learn how to transform Local Marketing through your network of reseller partners, while reducing OpE...

eBook
Do You Know What Your Co-Op Advertising Program is Really Costing You...

Every dollar and minute spent on your Co-Op advertising programs counts. Let's take a look at what C...

Blog
Co-Op Budget Efficiency

Find out how your Brand can allocate more dollars to reaching customers, simply by adopting a more e...

Infographic
Complexity in Channel Co-Op Marketing is Driving Up Costs and Creatin...

Learn how to simplify Co-Op Marketing and vendor management with local marketing automation. ...

Infographic
Rogue Ad: Is Your Brand Campaign Getting Diluted in the Channel?

When rogue ads miss the mark and deliver sub-par local marketing results, they can hurt your Brand. ...

Blog
Show Me the Money: How SproutPay Instant Funding Increases Partner In...

Local reseller partners turn down billions each year in Co-Op Marketing Funds. Learn how to re-engag...

Blog
Shot in the Dark: How Lack of Analytics May Be Hurting Your Channel M...

What does success look like among your channel partners? And how can you replicate that success acro...

Blog
Your Channel Marketing Army: Campaign Complexity is Driving Up Headco...

The number of brand marketers dedicated to managing agencies, vendors and partner relations is a ver...

Blog
Channel Marketing at the Speed of Light: How to Get Your Campaigns to...

Are your reseller partners getting timely, relevant, compelling, brand-compliant messages in front o...

Blog
3 Reasons Traditional Vendor Management is Obsolete

If you're still managing vendors the same way you were a few years ago, it's time for an upgrade. Le...

Blog
How to Survive Your Next Marketing Budget Review

How can you avoid getting your marketing budget slashed? Learn how to think like a CFO, and be prepa...

Blog
How NAP and SEO Can Boost Your Online Visibility

Today, 97 percent of consumers search online before they buy. Whether businesses show up in search r...

Blog
4 Steps to Reducing OpEx and Vendor Management

Spending more money on more tactics by more vendors who can’t give you the data you need on ROI is...

Blog
Your Channel Partners and Your Co-Op Advertising Dollars

No one wants to throw good money after bad. That's why brands need to make every dollar invested in ...

Blog
Look Under the Hood: Choosing the Right Channel Marketing Automation ...

Explosive growth in Marketing Technology providers means Brands have more choices than ever. Learn h...

Blog
How Channel Marketing Helps Small Businesses Think Big

Channel Marketing Automation empowers Brands to level the playing field for their Partners, giving S...

Blog
How Marketing Resource Management Simplifies Execution Across Digital...

Whether you're leading the pack or trying to topple competitors, you need Marketing Resource Managem...

Blog
The Perfect Partner Sales Meeting

Sales experts know nothing compares to a positive, welcoming, person-to-person customer experience. ...

Blog
How to Make Every Dollar Spent Brand Compliant

Learn how to empower your Partners to spend more time with customers and less time on marketing — ...

Blog
How Digital Asset Management Keeps Your Message on Point

When it’s your message competing to be heard, tap into every possible advantage to place your Bran...

Blog
Tell Us Why You Love Us: Expert Tips on How to Get Valuable Customer ...

Learn how to get great reviews from your happy customers, from the reputation management experts at ...

Blog
SproutLoud Announces Rollout of Co-Op Marketing Technology Platform f...

SproutLoud now manages the Co-Op Claims and Reimbursement process for 5,000 local dealers of the wor...

Company News
One Direction: How Instant Funding Drives Dollars to the Right Tactic...

The right funding strategy can help increase Partner participation in Co-Op Advertising. Learn how a...

Blog
Why Reputation Management is Crucial to Your Local Marketing Strategy

In today's crowded digital spaces, your business reputation is everything. Learn how to strategicall...

Blog
Channel Marketing Transformation

In this tactical guide, we will build a project plan to help you transform three areas of your Chann...

eBook
The Channel Partner Digital Health Check

Find out how to give your Channel Partners an edge over top competitors in their local markets, with...

Blog
Local Marketing 101: How Automation Benefits Brands and Partners (Par...

Discover what it takes to make the last mile count in local marketing campaign execution. And find o...

Blog
What is Modern Channel Marketing?

The truth is that the Channel is changing. Digital Marketing, social media and an oversaturated mark...

Infographic
Local Marketing 101: Measuring Your Partners’ Digital Performan...

Brands can help set their Partners up for Digital Marketing success. Discover how clear analytics an...

Blog
Local Marketing 101: Get Your Partners to Invest with You (Part 2)

Upgrading your funding strategy can have a direct impact on your Channel Marketing ROI. Compare the ...

Blog
Local Marketing 101: How to Engage Your Partners (Part 1)

We've dedicated serious time to reverse engineering every facet of Channel Marketing. Now, we're sha...

Blog
Ignite the Channel: How Keeping It Simple Will Get Your Partners Fire...

Take a closer look at why Local Partners think it's just too difficult to use Co-Op and MDF to execu...

Blog
Course Correction: How Modern Channel Marketing Empowers Brands to In...

Modern Channel Marketing empowers Brands and their Partners to make smarter, data-driven decisions. ...

Blog
28 Percent Revenue Increase at SproutLoud Caps Off Amazing Year of Tr...

SproutLoud announced today they have wrapped 2016 with a 28 percent revenue increase, a stunning way...

Company News
Burning Money: Is Your Channel Strategy Wasting Your Budget?

In today's oversaturated marketing environment, you need digital and traditional tactics to capture ...

Blog
Five Channel Marketing Red Flags You Can’t Afford to Miss

Brands can't afford to accept inefficiencies, redundancy and lack of visibility as “the way it’s...

Blog
6 Imperatives of the Modern Channel Marketer

If you've ever wondered about the Do's and Don'ts of Modern Channel Marketing, these 6 tips will hel...

Infographic
The Drive for Digital: How Through-Channel Marketing Automation Makes...

The allure of Digital Marketing is undeniable. But for local businesses selling Brand products, it c...

Blog
Get Your Partners Out of the Back Office and On the Sales Floor

When Channel Partners spend more time on marketing than talking to customers, sales tend to suffer. ...

Blog
Clarity: How to Get Real-time Insight into Channel Marketing Performa...

Measuring the impact of every dollar spent gives you more insight into what drives customer response...

Blog
Blast Off: Take Your Channel Marketing into Orbit

Brands today need better solutions without sacrificing quality or results. Learn how a disruptive ap...

Blog
The Next Evolution of Channel Marketing

Brands face a lot of challenges creating, executing and funding local advertising. Learn how innovat...

Blog
Channel Dynamite: Why You Should Blow Up Your Co-Op Strategy

Traditional Co-Op and MDF programs are broken. With SproutPay, Brands attach funds directly to campa...

Blog
Smart Money: The Secret to Getting Your Partners’ Performance to So...

Delivering the most innovative Channel Marketing Automation solutions is just a starting point. What...

Blog
Point, Click, Sell: How Automation Accelerates Sales

Finding a more automated way to help Partners identify, fund and launch local marketing campaigns is...

Blog
Smart Ads: How Automation is Changing Channel Marketing

Learn how to get the right blend of Brand compliance and customization to make your local marketing ...

Blog
Think Co-Op and MDF First: The Five Forces of Partner Captivity ̵...

This article explores the five forces of Partner Captivity and how differing interests between Brand...

Blog
CFO Guide: Reimagine the Economics of Channel Marketing

Technology is changing the economics of Channel Marketing, and Marketing Leaders should be questioni...

eBook
Think Co-Op and MDF First: Why Funding Strategy Is Crucial to Channel...

The most important factors in executing your marketing through your Channel Partners are funding and...

Blog
Channel Sabotage – Is Your Channel Marketing Strategy Undermini...

When your Channel Sales people get distracted by outdated Channel Marketing practices, they’re not...

eBook
Everything You’ve Been Told About Channel Marketing is Wrong

There is nothing more powerful than a well executed Channel Strategy. Hundreds or thousands of partn...

eBook
The CFO’s Guide to Reducing Marketing OpEx

Marketing has become so fractured in nature that organizations must manage multiple solutions for na...

Blog
Is your search strategy driving customers into your local dealers?

There is no doubt that search is the primary way that customers find out about your company, your pr...

Blog
Local Event Marketing Playbook for Channel Partners

When you’re ready to spark a buzz and bring in new customers to your local business, hosting a loc...

Blog
Old School Marketing

At some point in our lives, we have all understood the power of a handwritten letter. They are genui...

Blog
Display Ad Spending Surpasses Search Ad Spending in 2016

There is a lot to be said about the success and growth of display advertising moving into 2016...

Blog
Measuring Partner Success in the Channel

Evidence abounds that demonstrates that poor communication impacts the success of co-op...

Blog
Why Listening is the Best Thing You Can Do For Your Channel Partners

For Brands, the biggest challenge is that their Channel Partners fail to see the value in available ...

Blog
Top 3 Challenges With Co-op and MDF Funds According to Gleanster

Gleanster surveyed 1,536 senior level brand and local marketers in 11 industries for feedback concer...

Blog
A Must Have Report from Gleanster: State of Co-op and MDF

In collaboration with Street Fight, Gleanster Research surveyed 1,536 marketers in 11 key industries...

Blog
Help Your Channel Partners Use Co-Op for Digital Marketing

Although digital marketing is a relatively young field, there is a great deal of complexity, risk, a...

Blog
How to Enhance Your Trade Show Exhibit with Social Media

You’ve completed your research and found the best fit for an event for your company to show its tr...

Blog
I’ve Segmented My Data, Now What?

Once you’ve segmented your database, you need to create a strategy to market to each of your segme...

Blog
3 Reasons Channel Partners Are Not Taking Your Money and How to Mitig...

There are essentially three main problems that cause co-op or marketing development funds to go unde...

Blog
Mainstay Report: The Co-Op Marketing Dilemma

Co-Op advertising dollars, if used correctly, are a powerful resource to help Brand Channel Partners...

eBook
Overcoming Unused Co-Op Funds by Channel Partners

Many National brands make the strategic decision to offer co-op to their local channel partners, whi...

Blog
Low Cost and High Value Brand Exposure Through your Channel Partners

For most, there is a very specific view of how a public relations professional works, perhaps it is ...

Blog
How Local Marketing Automation Can Help Boost the State of Retail

Retailers can still offer unique physical experiences in a digital world, and local marketing automa...

Blog
SproutPay is the New Black

SproutPay allows Brands to get Co-Op or MDF funds to their Partners instantly while providing Brands...

eBook
How to Be the Best Brand Partner for Your Channel

The Local Search Association (LSA) recently published a report about their outlook on SMB’s market...

Blog
Three Ways that Call Tracking Reporting Impacts Your Marketing

In today's data-driven world, numbers play a big role in marketing decisions. One way to collect tho...

Blog
Five Reasons Why Brands Should Provide Local Websites to Channel Part...

Websites are essential to a business’s marketing strategy. With the emergence of smartphones and d...

Blog
Why You Should Make Apple Maps a Part of Your Directory Listings Stra...

In the last couple of months, Apple Maps has been stealing the show in digital marketing. The reason...

Blog
Data Match Retargeting: Successful Integrated Marketing Through the C...

Consistency and repetition are two critical parts of marketing. When consumers encounter hundreds or...

Blog
Why You Should Enforce Brand Compliance with Co-Marketing Funds

One of the main reasons new clients come to us is that their channel partners have a habit of publis...

Blog
A Mindful Approach to Product Marketing

Have you ever questioned how effective promotional products are in creating brand awareness, buzz, a...

Blog
Three Reasons Why You Should Automate Your Social Media Content

How do you make sure your partners say the right thing about your brand on social media? Automating ...

Blog
Why An Efficient Co-Op Program is Critical For Your Brand

It’s been reported in the co-op industry that $6 billion in advertising spend goes unclaimed every...

Blog
How Reputation Management Can Help Boost Your Online Search Rankings

Getting reviews on platforms like Yelp and Facebook is no longer an option for a business...

Blog
Why a Marketing Concierge® Program is a Must for Your Local Marketin...

Are your partners equipped to market your brand to their customers? Find out how a Marketing Concier...

Blog
Why National Brands Need Online Reputation Management

A business’s brand is its No. 1 asset. Yet, it is difficult for brands to keep track of what consu...

Blog
Why You Should Lead Your Brand’s Local Partner Marketing Efforts

You need to make sure that your brand messaging is cohesive and reaching as many people as possible...

Blog
How You Can Try a Local Marketing Platform Before You Buy It

Can you try out a local marketing automation platform before you buy it? Absolutely. But what does t...

Blog
Five Ways to Secure Channel Partner Loyalty

A recent Forrester survey found that 65% of partners say that marketing enablement is the number one...

Blog
Why Mobile is Critical for Locally Building Your Brand

Forecast studies predicted that mobile search will overtake and exceed desktop searches by 2016...

Blog
Don’t Rely on Single Point Solutions to Solve Your Distributed Mark...

Single point solutions are attractive for solving marketing problems, but they could do more harm th...

Blog
Thanking Your Partners through Customer Service

In our most recent e-book, we discuss a critical component of a hyperlocal channel program...

Blog
Why You Should Sweat the Small Stuff in Distributed Marketing

Being detail-oriented matters more in distributed marketing than you think. Learn why attention to d...

Blog
How to Create a User Experience that Commands Channel Partners’ Loy...

As a channel marketer, you provide your partners with resources that help them sell your brand...

Blog
Why Channel Partner Rewards and Loyalty Programs Are Important

Getting your partners to participate is essential but can present significant challenges. This is wh...

Blog
Understanding Search Engines

The way search engines display results today is not the same as it was 10 years ago — or even two ...

Blog
“The 5th P” of Marketing and What It Means for Distributed Market...

To future-proof their investment, marketing operations teams need to ensure that their distributed m...

Blog
Creating the Most Compelling Brand Images to Share on Facebook

If your brand’s local partners are on Facebook, you’ve probably heard about the struggle they ha...

Blog
Building Effective Marketing Partners for Your Brand

Brands often discover that their channel partners fail to use the marketing materials and co-op fund...

Blog
The Billion Dollar Shift in Co-Op Marketing Spend: Why Broken Channel...

Marketing through Small Business Partners is broken. The fule behind these programs, co-op or MDF fu...

Blog
Why You Should Pay for Call Tracking

As a marketer, you have no room in your budget for tactics that aren’t performing well. Because of...

Blog
Google Pigeon Update: What Does it Mean for Your Brand?

As a brand marketer you may have noticed some movement lately in your local partner's rankings for l...

Blog
Terms & Conditions for Your Channel Marketers – Why Use Them?

The rules and regulations on how to lawfully market to prospects and customers seems to be a moving ...

Blog
3 Tips to Increase Network Engagement

It is not surprising that at times large brands might not consider the gap that lies between their c...

Blog
Level Up Your Email Designs, Part 2

Now that we’ve covered how to increase the quality of your email messaging and images, let’s ta...

Blog
Looking for a Way to Localize Your Brand Advertising Online?

Here’s a statistic you probably hadn’t thought about before: when online, consumers spend more t...

Blog
Using Local Automated Directory Listings to Benefit Big Brands

Are your local partners succeeding in attracting new business from their online presence and within ...

Blog
Beat National Ad Campaigns With a Local Co-op Marketing System

Co-op marketing funds have been established as an efficient way to solidify your brand’s image on ...

Blog
Size Matters in the Print Production Process

When it comes to planning a new print marketing piece, size matters, and here’s why.Your chosen ma...

Blog
Why You Should Invest in Brand Management Software

Imagine you are the CMO of a restaurant franchise. You are walking through your neighborhood when yo...

Blog
Local Marketing Software – Use It For the Competitive Edge

So you’ve decided to take the leap and invest in a Local Marketing Software to help boost your mar...

Blog
Level Up Your Email Designs, Part 1

Getting users to click your email is hard enough, getting them to actually read it is even harder. �...

Blog
Choosing Pantone Colors vs Four Color Process

Depending on your priorities, knowing when to design a marketing piece using Pantone (PMS) inks vers...

Blog
3 Tips to Organize Your Design Team’s Project

As a prepress professional and a team leader, its easy to say "be consistent with your work and your...

Blog
What You Need to Know About Canada’s Anti-Spam Law (CASL)

Let this be a warning to any and all businesses that send marketing communications via text or email...

Blog
Google’s My Business Streamlines Online Marketing for Small Bus...

Google recently launched My Business, a consolidated way to update business information, like addres...

Blog
4 Ways to Make the Most Out of Your Local Marketing Software

You finally did it. You made the leap and found the perfect Local Marketing Software for your organi...

Blog
Localize Your Brand’s Mobile Strategy

Mobile devices have become an indispensable part of our daily lives and play a significant role in c...

Blog
Getting Started With Social Media for Your Small Business

It can be overwhelming, but don’t worry – not many other small businesses have figured it out ei...

Blog
Increase the Effectiveness of your Outbound Marketing with Triggered ...

A relatively new and effective method to staying connected with consumers is to implement marketing ...

Blog
Anatomy of the Perfect Landing Page (Part 2)

A great landing page consists of a good layout and a design that accurately represents your brand. I...

Blog
Strengthen Brand Campaigns with Integrated Marketing Software

Integrated Marketing is more than marketing on multiple channels like direct mail, email, paid searc...

Blog
Local Search – A Layman’s Guide

The steady migration of local offline advertising to the web is both an opportunity and a challenge ...

Blog
Local Beat – Two Developments in Local Marketing That Affect Your C...

We have two breaking stories that affect local marketing, one regarding Yelp’s partnership with Ya...

Blog
Why You Need to Take a Deep Dive into Your Integrated Marketing Data

New website content posted…check. PPC ads and landing pages launched…check. You’ve implemented...

Blog
Online Reviews Continue to Assert Their Importance

As a channel marketer these days, one of your primary goals is increasing visibility in the major se...

Blog
Spring is Near – Let’s Get Marketing Organized!

It’s been tradition throughout the ages, Spring sparks us to turn our houses inside out, throw rug...

Blog
4 Simple Ways to Supercharge Your Emails for Mobile

I still check email on my desktop, which makes me an endangered species.  When looking at multiple ...

Blog
What’s the Future of Integrated Marketing?

WTF: What’s The Future of Integrated Marketing? Challenging, that’s for sure. Typically, if you�...

Blog
5 Steps to a Local Paid Search Campaign

Creating and managing a local paid search campaign across an entire network of sales channel partner...

Blog
Anatomy of the Perfect Landing Page

As designers, we are usually tasked with making web pages that are nice to look at. When it comes to...

Blog
How Brands Can Be More Relationship Centric with Local Businesses

Nurturing relationships with your network of local businesses you sell through is an integral part o...

Blog
Triggered Email Marketing – The Stats Speak for Themselves

No need to hit the floor, Triggered Marketing has nothing to do with guns.  It is in fact just mess...

Blog
Be the Hero in Your Distributed Marketing Organization

It’s no secret that Local Distributed Marketing can be a major pain point for big brands. Even now...

Blog
Why Co-Op Funds Make The Best Holiday Gift

Move over gift baskets, and make room for the best gift ever this holiday season: Co-Op Funds! Don�...

Blog
Distributed Marketers Need to Know – Local Search Basics

Don’t you love it when things are straight forward?  Let us, as a team, give you the most unambig...

Blog
5 Reasons to Automate PPC Campaigns for Local Partners

Don’t be the Grinch That Stole Sensible Marketing. Local PPC Unambiguously Drives Brand Visibility...

Blog
Digital Asset Management, a Key Component of Marketing Resource Manag...

When it comes to promoting your brand, engagement from your network plays a big part in localizing b...

Blog
List Purchasing and Management Basics

Prospect list rental is one of the many tools in the distributed marketing tool shed. Helping networ...

Blog
Improve and Automate Your Brand’s Pay-Per-Click Campaigns at the Lo...

Pay-Per-Click (PPC) campaigns have proven to be both a profitable and reliable advertising medium fo...

Blog
Four Life Lessons You Can Learn from Distributed Marketing

You might be in over your head, or even drowning in your distributed marketing organization with its...

Blog
Converting Visitors to Customers with Web Forms

The amount of marketing tactics available today is enough to make a local marketer’s head spin. Fr...

Blog
USPS Proposes 2014 Postal Rate Increase

It seemed like just yesterday there was a postage rate increase, right? Well…actually it was on Ja...

Blog
Google’s Two Big SEO Game-Changers

Introducing the New Algorithm, Hummingbird Every now and then Google makes slight changes to their a...

Blog
Responsive Design: Supercharge Your Marketing Campaigns

We live in an age where content is consumed across a growing number of different devices; tablet and...

Blog
Print Software Versioning and How it Causes Vendor Problems

As a professional in the print world I have seen my fair share of software releases. From the minor ...

Blog
7 Tips for Creating Landing Pages That Deliver Results

“Nothing happens until somebody sells something” is the famed mantra that has been repeated by e...

Blog
4 Rules to Superb Customer Support

Clients First. That is our number one core value.We always put our clients’ interests before our o...

Blog
Local Search Shake Up – Google Carousel

Google Carousel You may not have seen it yet, but over the last month Google started rolling out a ...

Blog
Quantity or Quality Metrics for your Social Media?

So you’ve finally ventured into social media marketing for your brand. Congratulations! You may no...

Blog
The Power of Direct Mail Still Exists

Right around the week before my birthday, I get excited and want to start celebrating. And it usuall...

Blog
Don’t Get Lost: Update Your Online Business Profile

I recently decided to buy a new bicycle. My old bike still works, but it’s old, heavy and hauling ...

Blog
Selecting the Right Paper Stock is Important for Any Print Marketing ...

When it comes to your marketing materials, appearances are everything. This is especially true for p...

Blog
To Beta-Test or Not To Beta-Test?

Do you consider various ways to market a product or service that’s new to your company? We know it...

Blog
No. 1 Tip for Going Mobile with Your Website

Its called responsive design -- and it that pretty well describes what it is and what it does.  Its...

Blog
What NOT to Do with Your Online Marketing: Ignore Your Website’s Co...

User generated content is a great way for your blog or website to increase reach in the search engin...

Blog
Color Consistency: 5 Ways to Verify Your Brand’s Colors On Pres...

With many local print shops available for your network members to use when producing your print mate...

Blog
The Importance of Automation: Why Brands Should Set up Automated Mark...

In today’s world, it’s common to hear the term “get more for less." It’s an intriguing conce...

Blog
Google I/O Keynote Coverage for Marketers

The news from Google's annual I/O conference has become more valuable every year to traditional mark...

Blog
Social Media is for Your Business Too

There are certain companies that you don't expect to have an engaging social media presence; cleaner...

Blog
Listen to Your Local Marketers to Improve Marketing Efforts

On my way home the other day I heard a commercial from Panera Bread Company in which they talked abo...

Blog
Don’t Forget Your Fonts When Ensuring Your Brand Standards

When it comes to your brand, you take great care to make sure that your image is polished. You spen...

Blog
Building a Facebook Audience: 5 Tips for Distributed Marketing Orgs

Building a Facebook audience can be intimidating, especially if your network members are not experie...

Blog
Why Every Brand Should Offer Co-Op Funds

The benefits are clear. When the brand and the network members work together to help build market sh...

Blog
What Can Apple’s Latest Gaffe Teach You about Distributed Marketing...

Last week, ex-Apple President Jean-Louis Gassée made waves in an article titled Apple is Losing The...

Blog
The Culture Interview

“But I don’t want to go among mad people," Alice remarked. "Oh, you can’t help that," said the...

Blog
Distributed Marketing E-Mail Bliss = ExactTarget and SproutLoud

OK OK....the title of this blog-post may go a little bit overboard, but distributed marketing e-mail...

Blog
The Power of Local Search

It didn’t dawn on me how powerful local search can be until I experienced it firsthand last Sunday...

Blog
Great Company Culture = Increased Productivity and Sharing

Now that we have survived the first month of 2013, and the company’s New Year resolutions are roll...

Blog
Reach Isn’t Enough; Consistency is Key

Marketing media options and resources are plentiful these days, and there is always a new strategy o...

Blog
Facebook’s New Graph Search and What it Means For Franchise Res...

This week's big announcement from Facebook finally put to rest the rumors and speculation about how ...

Blog
Creating Content for Marketing and Sales

Marketing and Sales share a common goal: earning the right to connect with buyers. Marketing's prior...

Blog
2013 Marketing Refresh – Three Areas to Re-Examine in the New Year

So here we are at the bright and early start to the New Year. The countdown is over, the ball has of...

Blog
Formatting the Perfect Marketing Email

People are really busy these days, so they are quick in sorting through their email inbox. With limi...

Blog
13 Tips to Increase Your Brand’s Exposure in Your Facebook News Fee...

You’ve built your brand's Facebook fan page, requested likes and posted content… so, now what do...

Blog
5 Basic Blogging Tips for your Brand

Awhile back I wrote about my own personal blogging challenge.  As I mentioned before, blogging is o...

Blog
Status Update: The Holidays Are Here?

Tis the season to capitalize on the spending influx! It’s the time of year when people go out of t...

Blog
Custom Website Best Practices

What do you need to consider when building your custom website? To begin to answer this question you...

Blog
When Should I Send My Marketing Email?

There has been a lot of research around when to send your newest marketing email. Most of the eviden...

Blog
Avoiding E-mail Spam – Advice to Consumers and Marketers

Have you ever wondered why, while making a purchase at a particular store, you are asked for your em...

Blog
Quality vs. Quantity – which is best for Email Success

The old adage – Quality vs. Quantity – plays a big factor in the email metrics world. Understand...

Blog
Binders Full of Women –The Fastest Growing Facebook Page Ever?

Last night, the second presidential debate featured Mitt Romney's comment about receiving "binders f...

Blog
Facebook Timeline Management

Since Facebook’s roll-out of Timelines for fan pages this past March, brands now have a better way...

Blog
It’s a Blog Off!

This month the Social Media Club of South Florida has challenged its members to participate in a 30-...

Blog
What You Absolutely, Positively Need to do to Promote Your Restaurant...

SMX East is taking place this week in New York City and always tends to yield good information about...

Blog
The Power of Open Source

Our brilliant Development Team members are huge ambassadors of the Open Source Movement. In fact, mo...

Blog
The Power of Social Bookmarking for Your Business

If you’re on Facebook and other social media platforms, should you also participate in Social Book...

Blog
What to Insist On When Implementing A New Online Marketing Platform

It is an exciting time when a company finally decides to take the plunge with a new online marketing...

Blog
What’s in a name…and password?

At SproutLoud, we practice what we preach by using numerous social media channels to promote our bra...

Blog
Planning for a Crisis

In honor of today’s anniversary of September 11, 2001 and in light of yesterday’s attack on GoDa...

Blog
5 Ways to Make your Viral Marketing Campaign Effective

Viral Marketing is a marketer’s dream come true: other people spreading your brand message for you...

Blog
Think Outside the Box with Prezi Presentations

Stop putting your audience to asleep with a boring PowerPoint presentation. Excite them with Prezi m...

Blog
Google Ups Their Game with Interactive Olympic Doodles

Full disclosure, I admit to spending company time playing the Google Olympic Doodles this week. But...

Blog
Should You Build a Mobile Version of Your Website?

If you are considering building a mobile version of your website, there is one very important questi...

Blog
Buying New Design Software? Not so Fast!

Are you one of those techies that must have the latest gadget as soon as it comes out? Are you willi...

Blog
Eating the Elephant – One Segment at a Time

Why is customer segmentation so often the elephant in the room when it comes to marketing strategy? ...

Blog
If You Build It, They Will Come

When it comes to using social media as a marketing tool - it’s a battlefield out there. Depending ...

Blog
The Beauty of Holistic Marketing

In my last few posts, I’ve talked about the potential negative impact of shock value marketing and...

Blog
Drive Your Business in a new Direction with Vehicle Wraps

Do you see those extravagant designs on cars while driving around? These vehicle wrap designs are tr...

Blog
Engaging Successfully though Email

In the world of modern advertising an email campaign is the heart of internet marketing. On the othe...

Blog
How the +1 Button Benefits Your Business

Understanding the Power of +1 When it comes to figuring out ways to improve your website's SEO, the...

Blog
Adding Social Media to Your Marketing Strategy

Nowadays everyone has a presence on social media, so why don’t you? Chances are, if you don’t ha...

Blog
Google + Circles and Hangouts for Your Business

Google+ circles and hangouts aren't just for replacing family reunions and filtering your coworkers ...

Blog
What Content Marketers Can Learn From Legendary Rock Bands

Apart from dubious dress sense and hairstyles, of course. According to Peter Krainik, writing in For...

Blog
Direct Mail Statistics Show Effectiveness

$45.8 billion is the amount spent on direct mail expenditures in 2011. It is expected to reach $46.9...

Blog
Creating Great Content: Homepage Slide Show Tips

Slide shows on your homepage can effectively present information in an organized manner while engagi...

Blog
“I Buy Junk Cars” – How Poor Sending Practices are Bad for ...

If you have a Florida cellphone, you have probably received at least one text message that says, “...

Blog
A Great Recipe for Print Success: Make Sure Your Designer and Printer...

You don’t need a complicated recipe to create a tasty dish; it can turn out fabulous with just a f...

Blog
Don’t Forget Your Franchisees When Building Your Social Media P...

eMarketer recently reported that 88% of national North American brands were allocating funds for loc...

Blog
Thinking “Out of the Envelope”

You have all heard the tired phrase, “thinking out of the box”. Even though it has been used ove...

Blog
SEM vs. SEO – Aren’t They the Same Thing?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are commonly used interchangeably...

Blog
Templating 101 – Top Tips for Building Effective Branded Market...

As SproutLoud’s Implementation Manager, it is my job to guide new clients in how to use our market...

Blog
So Happy Together – How Agile Can Align Marketing and Developme...

In a recent blog post on Digiday, Joe Lozito suggests an interesting paradigm shift about how Marke...

Blog
Outsourcing Doesn’t Have to be a Dirty Word

The new millennium has ushered in a dizzying array of new media and marketing opportunities, with mo...

Blog
Why Designers Love to KISS

Have you ever struggled with getting a design look just right? Spent countless hours tweaking and co...

Blog
The Key to Marketing Success: Target Your Message to the Right Audien...

Over the past couple of days, I have been presented with online and print advertisements for protein...

Blog
Who’s on Your List

So you’ve developed a marketing plan and some materials… Now what? Sure, you know what your targ...

Blog
One Key Tip to Keep Your Art Designs Versatile

Designing for different types of media doesn't have to be a headache. All it takes is a little plann...

Blog
Maximize Email Marketing Success

You’re creating marketing emails that are engaging and properly formatted, and you’ve settled on...

Blog
Don’t Let the Noise Drown Out Your Customer Retention Efforts

SearchEngineLand recently published an article (click here) referencing a survey noting marketers in...

Blog
Conveying Value to Your Clients

Internet TV website Hulu announced Tuesday that it will begin charging $10 per month for services de...

Blog
Making Co-Op Marketing Work Across Distributed Sales Channels

Let's be honest - how many national and global brands really think their co-op marketing dollars get...

Blog
Distributed Marketing through Email – Should You Empower Your Sales...

Should You Empower your Sales Channel Partners with e-mail tools? Better yet - why should you care?...

Blog
Creating a Balance for New and Traditional Advertising Mediums

Creating a Balance for New and Traditional Advertising Mediums Do you ever wake up at night in a col...

Blog
Got a Tradeshow? Don’t Forget Your Channel Marketing Initiatives

Depending on the industry you are in, you most likely have a few large tradeshows per year that allo...

Blog
Surveys Support Channel Marketing Efforts

In today’s economy, retention of customers is the foremost goal among businesses. And building cus...

Blog
Strong Brand IDs CAN Exist Through Local Channels

A Brand ID is characterized by a number of attributes that define the personality of your brand to y...

Blog
Universal Rules of Distributed Marketing

Learning more about distributed marketing can help strengthen your local marketing strategy....

Blog
Best Practices for Managing Your Marketing Assets

Does your entire distributed network have the most up to date information on your products and servi...

Blog
Realize the Full Potential of Co-Op

Co-op, stipend, marketing funds, ad dollars – whatever you call it, we all know that a well run co...

Blog