What Do Your Local Partners Think About Campaign Attribution?

Brands, if you’re skeptical of attribution, what do your local partners think about it?

If they can’t see the actual lead being driven into their store, they probably don’t believe it came from a campaign.

But you can get around this by continually reinforcing the value of your campaigns.

You can do this through campaign reporting calls, and monthly reporting emails.

One metric that does resonate = Store Visits

Which can be tracked across OTT, Paid Search, and Display.

But make sure you explain how this works to remove any questions.

Or call Dan Davies to get your evidence.

All episodes are available here.