Direct Mail Statistics Show Effectiveness
I bet you didn’t know that:
Direct mail marketing volume is on the rise
$45.8 billion is the amount spent on direct mail expenditures in 2011. It is expected to reach $46.9 billion in 2012. **Winterbury Group, “Outlook 2012, What to Expect in Direct and Digital Marketing.” On an average day in 2011, there were 554 million pieces of mail processed by the United States Postal Service. **usps.com: 2012 Postal Facts
Marketers validate results
79% of Professionals consider direct mail to be “effective” or “very effective.” **ballantine.com: Direct Mail Statistics Show B2B Mailings are Still Effective. Direct mail is the channel cited most by B2C direct response marketers as delivering the strongest ROI for customer contact, retention and acquisition, according to a Targeted Marketing survey.
Direct Mail Gets attention
98% of consumers bring in their mail the day it is delivered with 77% then sorting through it immediately. **usps.com Who says Direct Mail is dead?