Direct Mail Statistics Show Effectiveness

I bet you didn’t know that:

Direct mail marketing volume is on the rise

$45.8 billion is the amount spent on direct mail expenditures in 2011. It is expected to reach $46.9 billion in 2012. **Winterbury Group, “Outlook 2012, What to Expect in Direct and Digital Marketing.” On an average day in 2011, there were 554 million pieces of mail processed by the United States Postal Service. **usps.com: 2012 Postal Facts

Marketers validate results

79% of Professionals consider direct mail to be “effective” or “very effective.” **ballantine.com: Direct Mail Statistics Show B2B Mailings are Still Effective. Direct mail is the channel cited most by B2C direct response marketers as delivering the strongest ROI for customer contact, retention and acquisition, according to a Targeted Marketing survey. http://printinthemix.com/Fastfacts/Show/533  

Direct Mail Gets attention

98% of consumers bring in their mail the day it is delivered with 77% then sorting through it immediately. **usps.com Who says Direct Mail is dead?

 

About the Author
Gary Ritkes
Gary Ritkes, President of SproutLoud, oversees all Business Development and Marketing for the company. Gary, a pioneer in the emerging vertical of Distributed Marketing Technology, is an industry leader and innovator with 20+ years experience in graphic communications and marketing strategy. Gary has been involved with SproutLoud since the inception of the company. Prior to joining SproutLoud, Gary was VP of Marketing for Rex Three, Inc., SproutLoud’s first and largest vendor among its network of providers. He has served many Fortune 1000 clients and worldwide advertising agencies in providing marketing technology direction and optimization. He was an original founder of U.S. based Earth Color Group and co-founder of Advanced Digital Services (ADS), which was sold in 1996 to publicly traded Katz Digital Technologies. He has served as a board member of the local chapter of the American Advertising Federation chapter and other national industry associations, including the DMA and AGA.