SproutLoud’s Broadcast System enables enterprise clients to automate and streamline their day-to-day operations based on relevant events that occur in our system.
When a relevant event occurs in our platform, SproutLoud can push that event to a webhook. Through webhooks, clients receive events so they can automate processes. SproutLoud delivers timely, relevant information that enterprise clients need. This allows brands and their reseller partners to do a lot more with automating how SproutLoud’s application connects to their own martech stacks.
For example, brand channel marketers can choose to be notified about their channel partners’ activities within the SproutLoud platform, including nearly 40 relevant events involving:
Ordering a marketing activity (submission, cancelation, payment fail or completion)
Transactions for Co-Op Marketing Funds or Market Development Funds (creating, adjusting, reserving or expiring funds)
Marketing campaign activities (submitting, starting, pausing, canceling, completing)
In such instances, our customers’ IT teams can kickstart automated processes using their favorite workflow automation tool. The Broadcast System incorporates all security best practices to guarantee the authenticity and integrity of the data exchanged between SproutLoud and third-party systems, including digital asset management, order management and agency management systems.