Detective Dan Dan Davies Helps Find a Brand’s Missing Co-op

Dan Davies is on the scene to ensure that the victim (brand) can find out where millions of dollars of co-op spending went last year. Dan and his partner started their investigation by looking at what marketing channels were allocated the most co-op, and what kind of performance was driven by those marketing channels. Tune in to find out how he solves this co-op crime.

Send this to a friend