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SproutLoud's content, curated bysubject-matter experts
Struggling with campaign attribution? Reinforce your campaigns' value by tracking store visits acros...
Create your own branded assets with guardrails for your local partners, ensuring customized ads whil...
Partners prioritize leads over data. Provide full access but focus on a monthly recap that highlight...
Ensure your local partners use ad spend wisely. Provide resources and knowledge to help them focus o...
Ensure local partner marketing campaigns succeed by driving results. Optimize, simplify reporting, a...
Ensure brand consistency with custom creative templates. Protect your brand and let partners customi...
Optimize brand campaigns for partner success. Compete and win in local markets by providing proactiv...
SproutLoud’s marketing platform simplifies brand-to-local campaigns with AI, smart grouping, and p...
Don't let marketing attribution ruin your partner's campaigns. Help your channel partners with campa...
SproutLoud, an industry leader in distributed marketing, earned 218 badges in the G2 Summer 2024 Rep...
If you can tie leads back to marketing campaigns back to your marketing campaigns, you're using the ...
Ansira acquires SproutLoud, enhancing brand-to-local marketing with advanced tech and services, beco...
Dan Davies goes undercover as Chaz the Channel Manager, exposing lax co-op ad spend, tightening guid...
Learn how QR codes can boost your business with consistent branding, localized campaigns, and real-t...
Simplify co-op fund usage by enabling direct checkout with SproutPay, removing friction and boosting...
Enhance local marketing by empowering channel partners with customizable campaigns across digital an...
Detective Dan Davies and SproutLoud reveal how AI can help you localize brand campaigns and create e...
Modernize co-op fund management with a platform for better access, compliance control, and informed ...
Brands, it's time to collaborate with your local channel partners to make sure they aren’t wasting...
Empower your local partners by sharing data, insights, and guidance on campaign optimization....
Protect your brand with SproutLoud. Our digital asset management solution ensures your assets stay a...
Learn how channel partners can create brand-compliant, conversion-driven ads to capture demand effec...
Help your channel partners create compelling ads with customizable local templates. Maintain brand i...
SproutLoud Starts 2024 Off Strong: Partners with six major enterprise brands in Q1, showcasing dynam...
Let local stakeholders customize your brand assets quickly and easily with fixed areas for logos, of...
SproutLoud, an industry leader in distributed marketing, earned 224 badges in the G2 Spring 2024 Rep...
Simplify partner payments with SproutPay. Use co-op funds instantly at checkout for easy local media...
The collaboration between the brand and the local stakeholders is crucial to success in truly owning...
Join Dan Davies as he uncovers millions in co-op spend and reveals the performance of key marketing ...
Marketers, ensure ROI on local campaigns by tracking, consolidating data, and optimizing. It's 2024;...
Boost revenue by using AI to create localized, dynamic content for your brand’s local partners eff...
SproutLoud, an industry leader in distributed marketing, earned 223 badges in the G2 Winter 2024 Rep...
SproutLoud is introducing generative AI features for social media management within its brand-to-loc...
SproutLoud is poised to redefine the brand-to-local marketing landscape with its long-term investmen...
AI is a transformative tool that enhances human efficiency and serves as an enabler, a tool that aug...
Major businesses rely on SproutLoud to help them manage, track and consistently improve their online...
Marketing Resource Management spans the management of marketing plans, budgets, assets, projects, an...
In this webinar video, brand-to-local marketing experts from SproutLoud and InnerView Group explore ...
A partner marketing platform is an advanced software-as-a-service solution designed for collaborativ...
Local marketing automation is leading-edge marketing technology designed to help enterprise companie...
To impact sales, enterprise companies need to maintain a competitive online presence and engage loca...
Brand asset management plays an important role for companies seeking to strengthen their brand ident...
Brand-to-local marketing leverages the strengths of a major brand while focusing on tailoring market...
Channel marketing stands as a cornerstone strategy for enterprise companies that deploy distributed ...
The concept of sales enablement has emerged as a critical strategy for major brands, and it is parti...
Ad builder tools play a key role in automating brand-to-local marketing for enterprise companies lev...
Distributed Marketing is a term that not many people understand, so we broke it down for you....
SproutLoud, a leader in distributed marketing, earned top rankings in the G2 Fall 2023 Report....
SproutLoud and InnerView Group will offer co-branded thought leadership and solutions for stronger R...
The concept of a company store has evolved far beyond its traditional meaning. ...
A channel marketing portal is an indispensable tool for major brands and the channel partners that s...
The concept of a local marketing platform has emerged as a pivotal tool for enterprise companies lev...
Co-op advertising is a unique and powerful tool, especially for enterprises that market and sell thr...
Partner marketing is a cornerstone among distributed marketing strategies utilized by enterprise com...
When Jacuzzi® needed to revolutionize the way they do business with their extensive dealer network,...
Digital Asset Management provides a centralized, streamlined approach to managing digital assets, im...
Curating relevant and engaging social content builds brand awareness and brand loyalty, while monito...
Leading distributed marketing software company SproutLoud announces the expansion of its support for...
Brands that utilize distributed marketing strategies rely on through channel marketing automation. ...
Market Development Funds (MDF) are a type of strategic funding methodology deployed by enterprise co...
SproutLoud, a leader in distributed marketing, earned top rankings in the G2 Summer 2023 Report, wit...
Co-op marketing leverages the respective expertise of brands and channel partners to amplify the rea...
The Open Initiative is SproutLoud's commitment to building the most flexible, developer-friendly, br...
A distributed marketing platform is a sophisticated software-as-a-service solution built to streamli...
This guide to distributed marketing operations, technology and investments gives enterprise companie...
Multi-location marketing is a strategic marketing approach designed to help brands maximize reach an...
SproutLoud, a leader in distributed marketing technology, announces the expansion of organic social ...
HVAC manufacturer Allied Air chose SproutLoud as their distributed marketing solution, to set them o...
SproutLoud, an industry leader in Through Channel Marketing Automation, earned 82 recognition badges...
SproutLoud, a leader in Distributed Marketing, won recognition as one of 2023’s Best Places to Wor...
Influencing brand-to-local marketing can be challenging, especially when brands rely on distributors...
Exceptional customer experiences, real time responses, and digital conversations pave the way to pur...
Brands can fuel local sales by giving channel partners an easier way to create custom websites, micr...
SproutLoud's Marketing Analytics is rated No. 1 on G2’s Enterprise and Mid-Market usability indice...
Brands need accurate, reliable local marketing analytics to make data-driven decisions. They also ne...
The right Channel Marketing Automation solution can save your channel partners time, so they can foc...
Enterprise brands need to connect the dots between local marketing campaigns and the traffic, leads ...
SproutLoud announces the reorganization and expansion of its leadership team to support the company�...
There’s one key piece of data that makes all the difference in how brands track and attribute the ...
SproutLoud, a leader in Distributed Marketing software, announced the launch of its new Developer Po...
Fake online reviews are a growing problem for local businesses that has continued to get worse over ...
SproutLoud won recognition in the Fall 2022 Report by software review platform G2, earning 45 badges...
Nothing strikes fear like an Annual Marketing Budget Review. Take it from a CFO, now's the time to g...
Within Enterprise brands’ distributed networks, everyone has one thing in common: They want to see...
With Behavioral Targeting through a Distributed Marketing platform, brands help their channel partne...
Enterprise brands know brand compliance is crucial to channel marketing success. So, make it easier ...
Chances are your brand marketing team needs more sleep (and better local marketing automation soluti...
Let's dive into the benefits of using call tracking numbers, like metrics and the impact on traditio...
Category-leading brands need marketing automation solutions that are easy to use, built to scale, an...
For an integrated, cohesive Omnichannel Marketing experience, brands need to synchronize local marke...
Tacori chose SproutLoud to deliver enhanced Co-Op Marketing solutions for their independent jeweler ...
G2 Summer 2022 Report recognizes SproutLoud as the distributed marketing software solution that user...
What is Revenue Marketing? Let's take a look at the benefits and how it compares to other marketing ...
Your SMB resellers’ online reputation has an impact on what consumers think of your brand. Why not...
When SMB resellers can rely on expert local marketing support, they're better equipped to compete in...
SproutLoud, a leader in distributed marketing technology, won recognition for the 8th time among the...
In the US, the mindset shift to calling Covid-19 an "endemic" has begun. Let's unpack what that mean...
Reputation management is key for local businesses, and it can make or break consumer purchasing deci...
Brand marketers are becoming increasingly worried about how to deliver personalized consumer experie...
If you've ordered items online or binge watched on a streaming service, you may have noticed a growi...
Brands are investing in email marketing and say they can't live without it. But what about their res...
With so many moving parts, how do category-leading brands scale and produce awesome localized ads th...
G2s Spring 2022 Report named SproutLoud a Leader in Through Channel Marketing based on verified clie...
Trust is essential when you’re choosing a marketing technology partner — especially for brands t...
Let’s explore three ways local businesses can make meaningful connections with prospective custome...
Companies that sell products or services through local channel partners know: When your partners suc...
Let’s explore the importance of local branding for multi-location businesses that resell branded p...
Targeting audiences with co-branded OTT/CTV video ads can be effective. But how do you know if it’...
With SproutLoud's Global Text Libraries, brands can quickly and easily update text on customizable o...
The FedEx Office integration in the SproutLoud Distributed Marketing platform adds up to savings, co...
Expert local marketing tips to help you navigate the marketing trends we expect to see in 2022...
Leader in Through Channel Marketing is 1 of 24 badges across five categories that SproutLoud earned ...
Today's resellers need more than distributed marketing software and tools. They need expert local ma...
Avoid the pitfalls of building your own Martech Stack and still get a custom fit with expert SaaS Di...
Digital marketing experiences are having a growing influence on consumer buying decisions in local m...
Here's what you need to know about Apple's new Mail Privacy Protection and how it affects your email...
Knowing the difference between Co-Op Marketing Funds and MDF helps align brand-to-local marketing st...
SproutLoud’s distributed marketing platform is reinventing Co-Op Marketing for category-leading c....
“Users Love Us” is 1 of 7 badges software review platform G2 awarded SproutLoud, based on what E...
Cross promoting on social media can boost your multi-location marketing reach, making it easier for ...
As businesses in local markets begin to re-open, extend hours of operation and re-examine health and...
Delivering standardized and unified consumer experiences through channel partners begins with top-o...
For most consumers today, the journey to a purchase decision begins with a click. If your brand's lo...
Major brands and SMBs need compelling video content to be findable online. Now, SproutLoud is making...
Do your local resellers delight customers? Are they driving more local appointments and sales? Do th...
Marketing tech company SproutLoud earns a second USPTO patent for its innovative Co-Op Marketing Cha...
Marketing technology leader SproutLoud sees record growth amid the global pandemic, reflecting a ...
With SproutLoud Marketing Analytics, Enterprise brands can get the right information to the right pe...
Demystify digital marketing, with the help of expert local marketing guidance. ...
For practical guidance on how local businesses can maximize local marketing budgets, let's look at c...
For the 7th time, marketing technology company SproutLoud earns recognition as one of the best compa...
...
Helpful tips for multi-location businesses on using social media to drive brand awareness and custom...
SproutLoud, a leader in Distributed Marketing software solutions, announced today that it has acquir...
As more Americans are opting out of cable and satellite TV and watching more YouTube and OTT videos,...
Two powerhouses in marketing technology, SproutLoud and Invoca, are bringing the power of end-to-end...
Find out how Apple's upcoming changes to iOS 14 will impact your digital strategy, user privacy and ...
When consumers search online for products and services, they expect to find answers. Your business w...
A DISH Network retailer needed better local marketing solutions, so they turned to SproutLoud, the l...
Leading distributed marketing software company, SproutLoud, is one of South Florida's Best Places to...
SproutLoud announces the release of the most intelligent Ad Builder of its time, an upgrade to ...
Small businesses are re-examining the consumer journey and how they shape the customer experience in...
SproutLoud has migrated its analytics platform to Google BigQuery, which offers multiple benefits...
What if a single marketing analytics dashboard could give you the data you need on retention, brandi...
When a leading manufacturer was dealing with a patchwork of disparate marketing vendors and incompat...
When an industry leader in home services needed customized Co-Op Marketing and Funds Management solu...
A leading medical device manufacturer turned to SproutLoud to transform their day-to-day marketing o...
A strategic combination of direct mail and digital marketing campaigns is the perfect way to target ...
DISH Network turned to SproutLoud as the solution for its Distributed Marketing challenges....
Learn how channel partners can use paid search to reach potential customers at the right moment, whe...
Learn how to turn online reviews into golden opportunities to engage your customers, build relations...
When a leading insurance and financial services company was looking for a better distributed marketi...
Measuring your paid advertising campaigns is key to understanding the success of your strategy....
Marketing Resource Management platforms must have five main functions to correctly be called “mar...
Expert guidance and a prebuilt, ready-to-use Request For Proposal template simplify the RFP process ...
For the third year in a row, SproutLoud, a leading Distributed Marketing software company, received ...
Forrester Research ranks SproutLoud among the top “providers that matter most” in The Forrester ...
While government leaders debate about when the COVID-19 pandemic will end and what that will look li...
As the impact of COVID-19 evolves, local businesses worry about the financial impact of this global ...
We've got expert tips on giving customers timely COVID-19 updates and even overcommunicating, which ...
Your customers may be feeling anxious. SproutLoud helps you deliver exceptional experiences and proa...
Have your channel partners adapted their scheduled social media posts, in light of the COVID-19 pand...
SproutLoud, the leading Distributed Marketing platform, is one of the best places to work in South F...
For a marketing industry first, the combination of the two product suites gives enterprise customers...
Call tracking attribution software is ideal for service businesses that rely on phone calls to signa...
When you know you need a better Distributed Marketing solution, it shouldn't be complicated to find ...
2019 was a year brimming with high points for SproutLoud. As we take a look back, we tracked our mos...
“To be a recognized leader in your industry, you not only need to have an amazing product, you als...
Scaling marketing at the local level, brand-compliant customization and amazing customer service are...
To find out if a Distributed Marketing platform solves your problems, make time for a demo. ...
For the second consecutive year, Street Fight recognizes SproutLoud for its industry-leading local m...
With SproutLoud and Yext, brands and their local reseller partners are ready for what comes next, as...
As a business owner, you may ask yourself: “Why should I use Facebook as a platform to advertise m...
Do your channel partners know how to get their data to Alexa and Google maps? Two marketing technolo...
SproutLoud achieves the international gold standard of data security compliance for service provider...
The US Patent and Trademark Office awarded SproutLoud a patent for its Distributed Marketing Platfor...
With so many options in digital marketing, we offer pro tips to get you off the sidelines and in the...
Get an insider's take on the Through-Channel Marketing Automation industry — the origin story ...
Learn how digital marketing can help you increase traffic, leads and sales, while building customer ...
Here's what you need to know before you decide to bring your own vendors to your new Through-Channel...
Search ranking algorithms may be nearly impossible to crack, but we have some simple hacks that can ...
Knowing what to expect before you sign up for a Demo of Distributed Marketing software can save you ...
SproutLoud’s Distributed Marketing software makes local marketing simple for brands and their SMB ...
We constantly hear from business owners that they can’t justify spending money on a website when t...
Understanding how to identify and eliminate unqualified Distributed Marketing vendors can help you ...
Learn how Distributed Marketing pricing models work, so you can find a Distributed Marketing provide...
SproutLoud's new monthly newsletter — The STEM — offers local marketing tactics tips and example...
Take the complexity out of finding a Distributed Marketing solution, with insider tips and ...
For the second consecutive year, SproutLoud is named one of South Florida's Top Workplaces....
Discovery gives brands greater clarity about what to expect before buying a Through Channel Marketin...
Recognized as one of South Florida's top Human Resources leaders, SproutLoud Vice President of ...
Learn how to evaluate whether your Digital Asset Management system measures up to today's ...
Looking for the best local marketing automation? Find out what you need to know before you choose a ...
SproutLoud, a leader in Channel Marketing Automation, was recognized by the Local Search Association...
When it’s time to upgrade marketing automation technology, Brands need solutions that fit their ...
The Local Search Association named SproutLoud a finalist in two 2019 Ad-to-Action Awards, which reco...
Find out why category-leading brands are turning to SproutLoud for local marketing solutions, market...
Cut through the complexity of local marketing. With expert insight from SproutLoud subject matter ...
Customized Marketing Analytics Dashboards make it easy to see the results of your local marketing sp...
Explore the new SproutLoud.com and discover solutions to your Distributed Marketing challenges. Pinp...
Dive into social media marketing and emerge with a better understanding of what will work to positio...
Email marketing, when done well, can help your business nurture relationships with your customers an...
Here's what you need to know before your start planning Local Event Marketing for your business. ...
Effective marketing strategies deliver results. If you don't know where multi-touch marketing fits i...
How much do you know about drip campaigns, also called automated campaigns or marketing automation? ...
Learn more about paid social media, organic social media and how to use Facebook Advertising to enga...
Managing your customer list while juggling everything else to run your small business can be hard. B...
Learn more about call tracking and how it can help you measure local marketing peformance for your b...
Managing Directory Listings for your business is essential to maintain a competitive online presence...
Learn how to maximize the effectiveness of your next direct mail campaign, so it complements your di...
Explore the ways Google My Business can help your local business improve its online presence, increa...
Learn how to make the most out of Facebook Advertising and boosting posts to drive more engagement a...
Learn how to build customer relationships with new residents in your local community right from the ...
With most customers searching online before they make a local purchase, it's more important than eve...
Find out what you need to know about Direct Mail marketing strategy before you start planning your n...
Find out how savvy Enterprise brands get their local retailers, dealers, distributors, agents, broke...
Learn why giving your reseller partners access to automated Online Directory Listings and Reputation...
SproutLoud CEO Jared Shusterman explores the concept of "Partner Captivity" and how Brands can gain ...
SproutLoud’s Chief Technology Officer Anjan Upadhya was named 2018 CIO of the Year by the South Fl...
Knowing your Partners is essential to finding the right TCMA platform to fit their needs and increa...
When Channel Partners, who sell Brand products locally, can't be found online, it's as if they don't...
Are your Channel Partners holding back on Digital Ads? The key to changing this mindset lies in tran...
Facebook changed the rules on using the social media platform to promote your business. Learn how to...
It's a wake up call to learn how much time your Channel Sales teams spend dealing with Partner Marke...
No matter what industry you're in, losing Partners to competitors or firing them for poor performanc...
The more time your Field Sales reps spend answering Local Marketing questions, the less time they sp...
Anything that distracts your Sales Team from focusing on sales can sabotage their efforts. Learn how...
If outdated Channel Marketing practices are distracting your Channel Sales team with administrative ...
Learn how Brands can help their Partners get great websites that are simple, fast, inexpensive and d...
Local Businesses can't afford to sit back and wait for customers. Learn how Event Marketing can play...
2018 is turning out to be a banner year for SproutLoud, which has earned accolades from Forrester Re...
Using analytics to measure the success of local advertising doesn’t have to be difficult. Find out...
Brands and Partners face the same core challenges again and again. Most Partner Marketing Programs h...
If your Partner Marketing technology isn't helping you excel at speed to market, Brand compliance, l...
SproutLoud, named by Forrester Research as a leader in Through-Channel Marketing Automation (TCMA), ...
Automating local ad customization gives brands ultimate control over every aspect of Local Marketing...
With the right Reputation Management solution, brands and their local reseller partners can shape on...
The Local Search Association recognized SproutLoud for its innovative and comprehensive SaaS Platfor...
Forrester Research recognized SproutLoud as a leader in The Forrester Wave™: Through-Channel Marke...
SproutLoud earns recognition as one of the Top Workplaces in South Florida. The honor, awarded by Th...
Local Search Association recognizes SproutLoud for its innovative and comprehensive SaaS Platform, b...
How do you know whether your Local Marketing campaigns are successful or not? Call Tracking can help...
Find out what's holding your Partners back, and learn more about innovative solutions designed to se...
Display Ads give your business visibility and exposure among current and potential customers, even w...
SproutLoud's Channel Marketing Automation Platform now features new navigation, tagging and search i...
If intervening in the Customer Journey isn't an essential part of your Local Marketing Strategy, you...
It's time to demystify paid advertising and SERP for your local Channel Partners before the penchant...
Find out what local marketers need to know about Facebook's recent algorithm changes and how it may ...
SproutLoud won the Street Fight Local Visionary Award for Most Effective Integration with an Externa...
It's hard enough to get independent retailers to engage in local marketing, so when they do, everyth...
Analytics are indispensable. If your Channel Sales team doesn’t have insight into what your Partne...
Year over year, Brand marketing teams face the challenge of doing more with less. And it seems that ...
Year after year, local marketing costs rise by the billions. Find out what brands can do to stem the...
SproutLoud, the leader in Through-Channel Marketing Automation, has been named a finalist in two cat...
Learn how to save time and spend less on your local marketing campaigns, while gaining speed, agilit...
As marketers, we don’t just work in a hyper-competitive market. We live it 24/7. And we’re faced...
Subpar results from vendors can sabotage the last mile of local marketing campaign execution. Find o...
Brands spend billions on Local Marketing every year. Here are 5 ways to avoid squandering that inves...
Innovation is crucial in Partner Marketing. And SproutLoud's latest disruption is a game-changer....
Brands that power Local Marketing with SproutLoud's Channel Marketing Automation Platform get softwa...
After extensive time and research spent figuring out why traditional Co-Op doesn’t work, we found ...
Meet the 7 deadly Channel Marketing monsters, including the Customization Zombie, Count Co-Op, the V...
Many Partners say traditional Co-Op Advertising is just too complicated and expensive, which affects...
Learn how to transform Local Marketing through your network of reseller partners, while reducing OpE...
Every dollar and minute spent on your Co-Op advertising programs counts. Let's take a look at what C...
Find out how your Brand can allocate more dollars to reaching customers, simply by adopting a more e...
Learn how to simplify Co-Op Marketing and vendor management with local marketing automation. ...
When rogue ads miss the mark and deliver sub-par local marketing results, they can hurt your Brand. ...
Local reseller partners turn down billions each year in Co-Op Marketing Funds. Learn how to re-engag...
What does success look like among your channel partners? And how can you replicate that success acro...
The number of brand marketers dedicated to managing agencies, vendors and partner relations is a ver...
Are your reseller partners getting timely, relevant, compelling, brand-compliant messages in front o...
If you're still managing vendors the same way you were a few years ago, it's time for an upgrade. Le...
How can you avoid getting your marketing budget slashed? Learn how to think like a CFO, and be prepa...
Today, 97 percent of consumers search online before they buy. Whether businesses show up in search r...
Spending more money on more tactics by more vendors who can’t give you the data you need on ROI is...
No one wants to throw good money after bad. That's why brands need to make every dollar invested in ...
Explosive growth in Marketing Technology providers means Brands have more choices than ever. Learn h...
Channel Marketing Automation empowers Brands to level the playing field for their Partners, giving S...
Whether you're leading the pack or trying to topple competitors, you need Marketing Resource Managem...
Sales experts know nothing compares to a positive, welcoming, person-to-person customer experience. ...
Learn how to empower your Partners to spend more time with customers and less time on marketing — ...
When it’s your message competing to be heard, tap into every possible advantage to place your Bran...
Learn how to get great reviews from your happy customers, from the reputation management experts at ...
SproutLoud now manages the Co-Op Claims and Reimbursement process for 5,000 local dealers of the wor...
The right funding strategy can help increase Partner participation in Co-Op Advertising. Learn how a...
In today's crowded digital spaces, your business reputation is everything. Learn how to strategicall...
In this tactical guide, we will build a project plan to help you transform three areas of your Chann...
Find out how to give your Channel Partners an edge over top competitors in their local markets, with...
Discover what it takes to make the last mile count in local marketing campaign execution. And find o...
The truth is that the Channel is changing. Digital Marketing, social media and an oversaturated mark...
Brands can help set their Partners up for Digital Marketing success. Discover how clear analytics an...
Upgrading your funding strategy can have a direct impact on your Channel Marketing ROI. Compare the ...
We've dedicated serious time to reverse engineering every facet of Channel Marketing. Now, we're sha...
Take a closer look at why Local Partners think it's just too difficult to use Co-Op and MDF to execu...
Modern Channel Marketing empowers Brands and their Partners to make smarter, data-driven decisions. ...
SproutLoud announced today they have wrapped 2016 with a 28 percent revenue increase, a stunning way...
In today's oversaturated marketing environment, you need digital and traditional tactics to capture ...
Brands can't afford to accept inefficiencies, redundancy and lack of visibility as “the way it’s...
If you've ever wondered about the Do's and Don'ts of Modern Channel Marketing, these 6 tips will hel...
The allure of Digital Marketing is undeniable. But for local businesses selling Brand products, it c...
When Channel Partners spend more time on marketing than talking to customers, sales tend to suffer. ...
Measuring the impact of every dollar spent gives you more insight into what drives customer response...
Brands today need better solutions without sacrificing quality or results. Learn how a disruptive ap...
Brands face a lot of challenges creating, executing and funding local advertising. Learn how innovat...
Traditional Co-Op and MDF programs are broken. With SproutPay, Brands attach funds directly to campa...
Delivering the most innovative Channel Marketing Automation solutions is just a starting point. What...
Finding a more automated way to help Partners identify, fund and launch local marketing campaigns is...
Learn how to get the right blend of Brand compliance and customization to make your local marketing ...
This article explores the five forces of Partner Captivity and how differing interests between Brand...
Technology is changing the economics of Channel Marketing, and Marketing Leaders should be questioni...
The most important factors in executing your marketing through your Channel Partners are funding and...
When your Channel Sales people get distracted by outdated Channel Marketing practices, they’re not...
There is nothing more powerful than a well executed Channel Strategy. Hundreds or thousands of partn...
Marketing has become so fractured in nature that organizations must manage multiple solutions for na...
There is no doubt that search is the primary way that customers find out about your company, your pr...
When you’re ready to spark a buzz and bring in new customers to your local business, hosting a loc...
At some point in our lives, we have all understood the power of a handwritten letter. They are genui...
There is a lot to be said about the success and growth of display advertising moving into 2016...
Evidence abounds that demonstrates that poor communication impacts the success of co-op...
For Brands, the biggest challenge is that their Channel Partners fail to see the value in available ...
Gleanster surveyed 1,536 senior level brand and local marketers in 11 industries for feedback concer...
In collaboration with Street Fight, Gleanster Research surveyed 1,536 marketers in 11 key industries...
Although digital marketing is a relatively young field, there is a great deal of complexity, risk, a...
You’ve completed your research and found the best fit for an event for your company to show its tr...
Once you’ve segmented your database, you need to create a strategy to market to each of your segme...
There are essentially three main problems that cause co-op or marketing development funds to go unde...
Co-Op advertising dollars, if used correctly, are a powerful resource to help Brand Channel Partners...
Many National brands make the strategic decision to offer co-op to their local channel partners, whi...
For most, there is a very specific view of how a public relations professional works, perhaps it is ...
Retailers can still offer unique physical experiences in a digital world, and local marketing automa...
SproutPay allows Brands to get Co-Op or MDF funds to their Partners instantly while providing Brands...
The Local Search Association (LSA) recently published a report about their outlook on SMB’s market...
In today's data-driven world, numbers play a big role in marketing decisions. One way to collect tho...
Websites are essential to a business’s marketing strategy. With the emergence of smartphones and d...
In the last couple of months, Apple Maps has been stealing the show in digital marketing. The reason...
Consistency and repetition are two critical parts of marketing. When consumers encounter hundreds or...
One of the main reasons new clients come to us is that their channel partners have a habit of publis...
Have you ever questioned how effective promotional products are in creating brand awareness, buzz, a...
How do you make sure your partners say the right thing about your brand on social media? Automating ...
It’s been reported in the co-op industry that $6 billion in advertising spend goes unclaimed every...
Getting reviews on platforms like Yelp and Facebook is no longer an option for a business...
Are your partners equipped to market your brand to their customers? Find out how a Marketing Concier...
A business’s brand is its No. 1 asset. Yet, it is difficult for brands to keep track of what consu...
You need to make sure that your brand messaging is cohesive and reaching as many people as possible...
Can you try out a local marketing automation platform before you buy it? Absolutely. But what does t...
A recent Forrester survey found that 65% of partners say that marketing enablement is the number one...
Forecast studies predicted that mobile search will overtake and exceed desktop searches by 2016...
Single point solutions are attractive for solving marketing problems, but they could do more harm th...
In our most recent e-book, we discuss a critical component of a hyperlocal channel program...
Being detail-oriented matters more in distributed marketing than you think. Learn why attention to d...
As a channel marketer, you provide your partners with resources that help them sell your brand...
Getting your partners to participate is essential but can present significant challenges. This is wh...
The way search engines display results today is not the same as it was 10 years ago — or even two ...
To future-proof their investment, marketing operations teams need to ensure that their distributed m...
If your brand’s local partners are on Facebook, you’ve probably heard about the struggle they ha...
Brands often discover that their channel partners fail to use the marketing materials and co-op fund...
Marketing through Small Business Partners is broken. The fule behind these programs, co-op or MDF fu...
As a marketer, you have no room in your budget for tactics that aren’t performing well. Because of...
As a brand marketer you may have noticed some movement lately in your local partner's rankings for l...
The rules and regulations on how to lawfully market to prospects and customers seems to be a moving ...
It is not surprising that at times large brands might not consider the gap that lies between their c...
Now that we’ve covered how to increase the quality of your email messaging and images, let’s ta...
Here’s a statistic you probably hadn’t thought about before: when online, consumers spend more t...
Are your local partners succeeding in attracting new business from their online presence and within ...
Co-op marketing funds have been established as an efficient way to solidify your brand’s image on ...
When it comes to planning a new print marketing piece, size matters, and here’s why.Your chosen ma...
Imagine you are the CMO of a restaurant franchise. You are walking through your neighborhood when yo...
So you’ve decided to take the leap and invest in a Local Marketing Software to help boost your mar...
Getting users to click your email is hard enough, getting them to actually read it is even harder. �...
Depending on your priorities, knowing when to design a marketing piece using Pantone (PMS) inks vers...
As a prepress professional and a team leader, its easy to say "be consistent with your work and your...
Let this be a warning to any and all businesses that send marketing communications via text or email...
Google recently launched My Business, a consolidated way to update business information, like addres...
You finally did it. You made the leap and found the perfect Local Marketing Software for your organi...
Mobile devices have become an indispensable part of our daily lives and play a significant role in c...
It can be overwhelming, but don’t worry – not many other small businesses have figured it out ei...
A relatively new and effective method to staying connected with consumers is to implement marketing ...
A great landing page consists of a good layout and a design that accurately represents your brand. I...
Integrated Marketing is more than marketing on multiple channels like direct mail, email, paid searc...
The steady migration of local offline advertising to the web is both an opportunity and a challenge ...
We have two breaking stories that affect local marketing, one regarding Yelp’s partnership with Ya...
New website content posted…check. PPC ads and landing pages launched…check. You’ve implemented...
As a channel marketer these days, one of your primary goals is increasing visibility in the major se...
It’s been tradition throughout the ages, Spring sparks us to turn our houses inside out, throw rug...
I still check email on my desktop, which makes me an endangered species. When looking at multiple ...
WTF: What’s The Future of Integrated Marketing? Challenging, that’s for sure. Typically, if you�...
Creating and managing a local paid search campaign across an entire network of sales channel partner...
As designers, we are usually tasked with making web pages that are nice to look at. When it comes to...
Nurturing relationships with your network of local businesses you sell through is an integral part o...
No need to hit the floor, Triggered Marketing has nothing to do with guns. It is in fact just mess...
It’s no secret that Local Distributed Marketing can be a major pain point for big brands. Even now...
Move over gift baskets, and make room for the best gift ever this holiday season: Co-Op Funds! Don�...
Don’t you love it when things are straight forward? Let us, as a team, give you the most unambig...
Don’t be the Grinch That Stole Sensible Marketing. Local PPC Unambiguously Drives Brand Visibility...
When it comes to promoting your brand, engagement from your network plays a big part in localizing b...
Prospect list rental is one of the many tools in the distributed marketing tool shed. Helping networ...
Pay-Per-Click (PPC) campaigns have proven to be both a profitable and reliable advertising medium fo...
You might be in over your head, or even drowning in your distributed marketing organization with its...
The amount of marketing tactics available today is enough to make a local marketer’s head spin. Fr...
It seemed like just yesterday there was a postage rate increase, right? Well…actually it was on Ja...
Introducing the New Algorithm, Hummingbird Every now and then Google makes slight changes to their a...
We live in an age where content is consumed across a growing number of different devices; tablet and...
As a professional in the print world I have seen my fair share of software releases. From the minor ...
“Nothing happens until somebody sells something” is the famed mantra that has been repeated by e...
Clients First. That is our number one core value.We always put our clients’ interests before our o...
Google Carousel You may not have seen it yet, but over the last month Google started rolling out a ...
So you’ve finally ventured into social media marketing for your brand. Congratulations! You may no...
Right around the week before my birthday, I get excited and want to start celebrating. And it usuall...
I recently decided to buy a new bicycle. My old bike still works, but it’s old, heavy and hauling ...
When it comes to your marketing materials, appearances are everything. This is especially true for p...
Do you consider various ways to market a product or service that’s new to your company? We know it...
Its called responsive design -- and it that pretty well describes what it is and what it does. Its...
User generated content is a great way for your blog or website to increase reach in the search engin...
With many local print shops available for your network members to use when producing your print mate...
In today’s world, it’s common to hear the term “get more for less." It’s an intriguing conce...
The news from Google's annual I/O conference has become more valuable every year to traditional mark...
There are certain companies that you don't expect to have an engaging social media presence; cleaner...
On my way home the other day I heard a commercial from Panera Bread Company in which they talked abo...
When it comes to your brand, you take great care to make sure that your image is polished. You spen...
Building a Facebook audience can be intimidating, especially if your network members are not experie...
The benefits are clear. When the brand and the network members work together to help build market sh...
Last week, ex-Apple President Jean-Louis Gassée made waves in an article titled Apple is Losing The...
“But I don’t want to go among mad people," Alice remarked. "Oh, you can’t help that," said the...
OK OK....the title of this blog-post may go a little bit overboard, but distributed marketing e-mail...
It didn’t dawn on me how powerful local search can be until I experienced it firsthand last Sunday...
Now that we have survived the first month of 2013, and the company’s New Year resolutions are roll...
Marketing media options and resources are plentiful these days, and there is always a new strategy o...
This week's big announcement from Facebook finally put to rest the rumors and speculation about how ...
Marketing and Sales share a common goal: earning the right to connect with buyers. Marketing's prior...
So here we are at the bright and early start to the New Year. The countdown is over, the ball has of...
People are really busy these days, so they are quick in sorting through their email inbox. With limi...
You’ve built your brand's Facebook fan page, requested likes and posted content… so, now what do...
Awhile back I wrote about my own personal blogging challenge. As I mentioned before, blogging is o...
Tis the season to capitalize on the spending influx! It’s the time of year when people go out of t...
What do you need to consider when building your custom website? To begin to answer this question you...
There has been a lot of research around when to send your newest marketing email. Most of the eviden...
Have you ever wondered why, while making a purchase at a particular store, you are asked for your em...
The old adage – Quality vs. Quantity – plays a big factor in the email metrics world. Understand...
Last night, the second presidential debate featured Mitt Romney's comment about receiving "binders f...
Since Facebook’s roll-out of Timelines for fan pages this past March, brands now have a better way...
This month the Social Media Club of South Florida has challenged its members to participate in a 30-...
SMX East is taking place this week in New York City and always tends to yield good information about...
Our brilliant Development Team members are huge ambassadors of the Open Source Movement. In fact, mo...
If you’re on Facebook and other social media platforms, should you also participate in Social Book...
It is an exciting time when a company finally decides to take the plunge with a new online marketing...
At SproutLoud, we practice what we preach by using numerous social media channels to promote our bra...
In honor of today’s anniversary of September 11, 2001 and in light of yesterday’s attack on GoDa...
Viral Marketing is a marketer’s dream come true: other people spreading your brand message for you...
Stop putting your audience to asleep with a boring PowerPoint presentation. Excite them with Prezi m...
Full disclosure, I admit to spending company time playing the Google Olympic Doodles this week. But...
If you are considering building a mobile version of your website, there is one very important questi...
Are you one of those techies that must have the latest gadget as soon as it comes out? Are you willi...
Why is customer segmentation so often the elephant in the room when it comes to marketing strategy? ...
When it comes to using social media as a marketing tool - it’s a battlefield out there. Depending ...
In my last few posts, I’ve talked about the potential negative impact of shock value marketing and...
Do you see those extravagant designs on cars while driving around? These vehicle wrap designs are tr...
In the world of modern advertising an email campaign is the heart of internet marketing. On the othe...
Understanding the Power of +1 When it comes to figuring out ways to improve your website's SEO, the...
Nowadays everyone has a presence on social media, so why don’t you? Chances are, if you don’t ha...
Google+ circles and hangouts aren't just for replacing family reunions and filtering your coworkers ...
Apart from dubious dress sense and hairstyles, of course. According to Peter Krainik, writing in For...
$45.8 billion is the amount spent on direct mail expenditures in 2011. It is expected to reach $46.9...
Slide shows on your homepage can effectively present information in an organized manner while engagi...
If you have a Florida cellphone, you have probably received at least one text message that says, “...
You don’t need a complicated recipe to create a tasty dish; it can turn out fabulous with just a f...
eMarketer recently reported that 88% of national North American brands were allocating funds for loc...
You have all heard the tired phrase, “thinking out of the box”. Even though it has been used ove...
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are commonly used interchangeably...
As SproutLoud’s Implementation Manager, it is my job to guide new clients in how to use our market...
In a recent blog post on Digiday, Joe Lozito suggests an interesting paradigm shift about how Marke...
The new millennium has ushered in a dizzying array of new media and marketing opportunities, with mo...
Have you ever struggled with getting a design look just right? Spent countless hours tweaking and co...
Over the past couple of days, I have been presented with online and print advertisements for protein...
So you’ve developed a marketing plan and some materials… Now what? Sure, you know what your targ...
Designing for different types of media doesn't have to be a headache. All it takes is a little plann...
You’re creating marketing emails that are engaging and properly formatted, and you’ve settled on...
SearchEngineLand recently published an article (click here) referencing a survey noting marketers in...
Internet TV website Hulu announced Tuesday that it will begin charging $10 per month for services de...
Let's be honest - how many national and global brands really think their co-op marketing dollars get...
Should You Empower your Sales Channel Partners with e-mail tools? Better yet - why should you care?...
Creating a Balance for New and Traditional Advertising Mediums Do you ever wake up at night in a col...
Depending on the industry you are in, you most likely have a few large tradeshows per year that allo...
In today’s economy, retention of customers is the foremost goal among businesses. And building cus...
A Brand ID is characterized by a number of attributes that define the personality of your brand to y...
Learning more about distributed marketing can help strengthen your local marketing strategy....
Does your entire distributed network have the most up to date information on your products and servi...
Co-op, stipend, marketing funds, ad dollars – whatever you call it, we all know that a well run co...
