Get an insider's take on the Through-Channel Marketing Automation industry — the origin story ...

Here's what you need to know before you decide to bring your own vendors to your new Through-Channel...

Understanding how to identify and eliminate unqualified Distributed Marketing vendors can help you ...

Learn how Distributed Marketing pricing models work, so you can find a Distributed Marketing provide...

Take the complexity out of finding a Distributed Marketing solution, with insider tips and ...

Buying a Through-Channel Marketing Automation platform is a big decision. Discovery gives Brands ...

Understanding the difference between Co-Op Marketing Funds and Market Development Funds can help...

When it’s time to upgrade marketing automation technology, Brands need solutions that fit their ...

Experts define Through-Channel Marketing Automation and how it transforms the way Brands sell produc...

Knowing your Partners is essential to finding the right TCMA platform to fit their needs and increa...

If outdated Channel Marketing practices are distracting your Channel Sales team with administrative ...

If your Partner Marketing technology isn't helping you excel at speed to market, Brand compliance, l...

Find out what's holding your Partners back, and learn more about innovative solutions designed to se...

If intervening in the Customer Journey isn't an essential part of your Local Marketing Strategy, you...

Analytics are indispensable. If your Channel Sales team doesn’t have insight into what your Partne...

Year over year, Brand marketing teams face the challenge of doing more with less. And it seems that ...

Year after year, local marketing costs rise by the billions. Find out what Brands can do to stem the...

Subpar results from vendors can sabotage the last mile of local marketing campaign execution. Find o...

Many Partners say traditional Co-Op Advertising is just too complicated and expensive, which affects...

Learn how to transform Local Marketing through your Brand's Indirect Partners, while reducing your O...

Every dollar and minute spent on Co-Op Advertising counts. Explore what Co-Op is really costing your...

Spending more money on more tactics by more vendors who can’t give you the data you need on ROI is...

No one wants to throw good money after bad. That's why brands need to make every dollar invested in ...

We've dedicated serious time to reverse engineering every facet of Channel Marketing. Now, we're sha...

In today's oversaturated marketing environment, you need digital and traditional tactics to capture ...

Traditional Co-Op and MDF programs are broken. With SproutPay, Brands attach funds directly to campa...