Transforming Your Co-Op
Advertising Program

Eliminating Co-Op Marketing obstacles paves the way for better results.
Co-Op Advertising is meant to benefit Brands and their Partners, when both invest in local marketing. Yet, less than 50% of Partners accept Brand Co-Op offers, because Partners face key challenges with traditional Co-Op Advertising programs:

online shopping using phone challenge of complicated Co-Op Advertising process
challenge of complicated Co-Op Advertising process

Co-Op is too
complicated

challenge of time-consuming Brand approval process

Brand approvals
take too long

challenge of slow reimbursement process

Reimbursement is
too slow

challenge of incompatible systems and no visibility on return-on-investment

Incompatible systems
make tracking ROI
impossible

SproutLoud offers a comprehensive solution to increase Partner participation by transforming your Brand’s traditional Co-Op Advertising Program into a co-pay system with robust change management features, which mitigates any risk and disruption to your Partner network.

How it works

Replicate. Simplify. Save.

SproutLoud replicates and simplifies your existing Co-Op Claims and Reimbursement system within our comprehensive Channel Marketing Automation platform. This saves Brands up to 50% on processing costs per claim.

laptop displaying SproutLoud SaaS marketing platform
woman using laptop

Automation and Flawless Execution

Within SproutLoud’s platform, Brands and their Partner networks can easily access automated local marketing programs, flawlessly executed by an integrated ecosystem of world-class Marketing Service Providers.

Choose Claims or Co-Pay

Brands can give Partners flexible spending options within the same platform, by allowing Partners to choose between submitting claims or opting for co-pay — which immediately applies both the Brand’s funds and the Partner’s portion of the payment to cover the local marketing costs.

team of co-workers in office conference room
computer displaying SproutLoud SaaS marketing platform

Embedded Brand Compliance

Partners no longer have to wait for Brand approvals because brand compliance is embedded in the SproutLoud platform, with dynamic templates, automated marketing programs and flawless campaign execution.

More Partners Participate

By simplifying Co-Op Advertising, improving the process, and eliminating the wait for approvals and reimbursement, Brands can make the cost-saving advantage of Co-Op more attractive for Partners.

people working together
speeding forward on city street

Improve Speed to Market

Brand-compliant messages get in market faster, when all aspects of local marketing, from start to finish, take place within SproutLoud’s platform.

Show ROI

Replacing multiple incompatible systems with SproutLoud’s single comprehensive SaaS platform makes performance metrics accessible for every tactic, campaign and Partner. With easy-to-navigate analytics dashboards, Brands can make data-driven decisions and respond quickly to changing market conditions.

laptop displaying SproutLoud SaaS marketing platform

How it works

Replicate. Simplify. Save.

SproutLoud replicates and simplifies your existing Co-Op Claims and Reimbursement system within our comprehensive Channel Marketing Automation platform. This saves Brands up to 50% on processing costs per claim.

laptop displaying SproutLoud SaaS marketing platform

Automation and Flawless Execution

Within SproutLoud’s platform, Brands and their Partner networks can easily access automated local marketing programs, flawlessly executed by an integrated ecosystem of world-class Marketing Service Providers.

woman using laptop

Choose Claims or Co-Pay

Brands can give Partners flexible spending options within the same platform, by allowing Partners to choose between submitting claims or opting for co-pay — which immediately applies both the Brand’s funds and the Partner’s portion of the payment to cover the local marketing costs.

team of co-workers in office conference room

Embedded Brand Compliance

Partners no longer have to wait for Brand approvals because brand compliance is embedded in the SproutLoud platform, with dynamic templates, automated marketing programs and flawless campaign execution.

computer displaying SproutLoud SaaS marketing platform

More Partners Participate

By simplifying Co-Op Advertising, improving the process, and eliminating the wait for approvals and reimbursement, Brands can make the cost-saving advantage of Co-Op more attractive for Partners.

people working together

Improve Speed to Market

Brand-compliant messages get in market faster, when all aspects of local marketing, from start to finish, take place within SproutLoud’s platform.

speeding forward on city street

Show ROI

Replacing multiple incompatible systems with SproutLoud’s single comprehensive SaaS platform makes performance metrics accessible for every tactic, campaign and Partner. With easy-to-navigate analytics dashboards, Brands can make data-driven decisions and respond quickly to changing market conditions.

laptop displaying SproutLoud SaaS marketing platform

Learn more about transforming
your Co-Op Advertising program

Do You Know What Your Co-Op Program Is Really Costing You? | SproutLoud blog

Every dollar and minute spent on Co-Op counts. Explore what Co-Op is really costing your Brand in hard costs, soft costs and productivity.

Read Blog
Co-Op Budget Efficiency | SproutLoud infographic

Find out how your Brand can allocate more dollars to reaching customers, simply by adopting a more efficient process for Co-Op Advertising.

View Infographic
Slash Co-Op Costs | SproutLoud blog

It's time to stop defending traditional Co-Op: It's too complicated for Partners and too expensive for Brands to maintain. Discover the Co-Op Solution...

Read Blog