Funds and Incentives Management

Giving brands more accountability on marketing spend

Brands pour billions into channel incentive programs, co-op marketing funds, rebates, market development funds, and other funding options every year — often with minimal to no understanding of how that money performs.

SproutLoud App Co-Op Funds Feature

SproutLoud gives brands comprehensive funds management solutions

Channel Incentive Management
Channel Incentive

Channel incentive management features allow brands to track incentive programs and funding options offered to channel partners.

Marketing Analytics

Easy access to marketing analytics dashboards and reports gives brands visibility on funds usage and the return on investment of marketing spend.

SproutClaims and SproutPay
SproutClaims and

Brands can choose cost-saving solutions, such as SproutClaims and SproutPay.

Change Management

Change management features mitigate any risk or disruption to channel partner networks.


SproutLoud’s cost-saving claims management system.


Simplify Claims Management

SproutLoud provides a cost-saving claims management system. By replicating and simplifying the brand’s existing co-op marketing claims and reimbursement system within our distributed marketing platform, SproutLoud saves brands up to 50% on claims processing costs.

Partners select marketing campaigns, tactics or programs that offer co-op marketing, market development funds, or other funds, then they use SproutLoud’s brand-compliant customization options.

With SproutLoud’s easy-to-navigate marketing analytics dashboards, brands can determine ROI on local marketing campaigns and measure partner engagement on the platform.

SproutPay Instant Funding

SproutPay Instant Funding

Easily Manage Channel Incentive Programs

SproutPay allows brands to attach a percentage or preset amount of co-op marketing funds, or other funds to specific marketing campaigns, tactics or programs.

When partners select those tactics or programs, brand funds are applied immediately at checkout. Partners only pay their portion of local marketing costs, reducing out-of-pocket expenses and increasing participation.

Partners use SproutLoud to select marketing tactics and programs, customize assets with ad builder and digital asset management, execute local marketing with our integrated ecosystem of marketing service integrations, and access dashboards for performance metrics and marketing analytics.

When every aspect of local marketing, from start to finish, occurs within the SproutLoud platform, partners can get brand messages in market faster.


Hybrid: SproutClaims + SproutPay

SproutLoud’s advanced change management features make co-op advertising funds management easy for brands, by allowing the implementation of both SproutClaims and SproutPay within the same partner network.


Segment Your Partner Network

Brands may select a preferred group, region, tier or class of partners to begin implementing SproutPay instant funding. It could be used as an incentive or reward for high-performing partners.


Control Partner Access

Within SproutLoud’s platform, only partners designated by the brand have access to SproutPay.


Simplify Claims Processing

The rest of the brand’s network would seamlessly continue claims processing with SproutClaims.


Flexible Partner Migration

As quickly or gradually as the brand prefers, more partners can be migrated to SproutPay, based on criteria pre-determined by the brand.

Revolutionizing Co-Op and Claims Management

SproutLoud supports Co-Op Marketing claims administration with “instant funding”, which provides funds to partners as an upfront subsidy and without having to submit a claim.

SproutClaims Comparison
Traditional Claims
  • check-icon SaaS-based claims technology
  • check-icon Save up to 50% on claims processing
  • check-icon Audit and payment in 24 hours
SproutPay Comparison
Intuitive Co-Pay System
  • check-icon Fund dealer marketing campaigns instantly
  • check-icon Eliminate claims, fraud and subpar execution

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SproutLoud app user interface