When Distributed Marketing Platforms Outperform DAM Technology

Digital Asset Management systems function well to organize and distribute libraries of marketing assets to distributed teams. However, they often do not meet the larger strategic objectives of Enterprise brands that need to enable and properly equip their local resellers, who market and sell to the end consumer.

How Digital Asset Management Systems Compare to SproutLoud

	DAMs
View and download brand assets
View and download brand templates
Customize and download brand templates	(Limited customization)	(Dynamic Smart Ad Technology)
Can incorporate other DAM systems
Integrates with CRM data to deploy content with Target Segmentation
SproutPay integration to pay for content
Turnkey marketing fulfillment across 100 integrated suppliers including Google, Facebook, YouTube, email, Direct Mail and More
Marketing Concierge™ for your users
Marketing Analytics on actual performance
An Open Platform

Brand Management Designed
to Reach End-Consumers

Enable the brand’s distributed teams of employees and resellers to market and sell effectively and efficiently

Ensure marketing and sales assets deploy through approved traditional, digital and social media channels and one-to-one communications

Understand how brand-approved content and messaging performs with the end-consumer

Reach the desired end-consumer at the right time in the customer lifecycle

Manage and appropriate local funding intelligently to optimize spend

Measure local marketing performance with easy-to-navigate Marketing Analytics dashboards highlighting relevant and timely metrics

Enterprise Brands Turn
to Distributed Marketing Platforms

In part, Distributed Marketing platforms include Digital Asset Management technology at its core. And they also incorporate much broader brand management functionality to support use cases that improve speed to market, brand compliance and deliver consistent exceptional user experiences for local customers across disparate sales/services arms and various geographic locations.

Brands that sell their products through local reseller partners or local employees require robust Collaborative Marketing Platform tools, using Distributed Marketing or Through Channel Marketing Automation (TCMA) technology.

Distributed Marketing Platforms are built to meet all the brand-to-local marketing needs of Enterprise clients and their reseller networks. If you want better co-branded local marketing, with automation designed to keep it simple and deliver measurable results, you need more than a DAM — you need a leading Distributed Marketing Platform.

SproutLoud’s Distributed Marketing Platform makes collaborative marketing with local employees and resellers simple, efficient and effective. Get visibility into your content that is scalable and trackable. See higher levels of engagement, with your resellers actually deploying your content to the consumer audiences you care about, because SproutLoud makes every aspect of brand-to-local enablement faster, easier and designed to deliver results.