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Giving brands more accountability on marketing spend
Brands pour billions into channel incentive programs, co-op marketing funds, rebates, market development funds, and other funding options every year — often with minimal to no understanding of how that money performs.
Channel incentive management features allow brands to track incentive programs and funding options offered to channel partners.
Easy access to marketing analytics dashboards and reports gives brands visibility on funds usage and the return on investment of marketing spend.
Brands can choose cost-saving solutions, such as SproutClaims and SproutPay.
Change management features mitigate any risk or disruption to channel partner networks.
SproutLoud’s cost-saving claims management system.
SproutLoud provides a cost-saving claims management system. By replicating and simplifying the brand’s existing co-op marketing claims and reimbursement system within our distributed marketing platform, SproutLoud saves brands up to 50% on claims processing costs.
Partners select marketing campaigns, tactics or programs that offer co-op marketing, market development funds, or other funds, then they use SproutLoud’s brand-compliant customization options.
With SproutLoud’s easy-to-navigate marketing analytics dashboards, brands can determine ROI on local marketing campaigns and measure partner engagement on the platform.
SproutPay Instant Funding
SproutPay allows brands to attach a percentage or preset amount of co-op marketing funds, or other funds to specific marketing campaigns, tactics or programs.
When partners select those tactics or programs, brand funds are applied immediately at checkout. Partners only pay their portion of local marketing costs, reducing out-of-pocket expenses and increasing participation.
Partners use SproutLoud to select marketing tactics and programs, customize assets with ad builder and digital asset management, execute local marketing with our integrated ecosystem of marketing service integrations, and access dashboards for performance metrics and marketing analytics.
When every aspect of local marketing, from start to finish, occurs within the SproutLoud platform, partners can get brand messages in market faster.
SproutLoud’s advanced change management features make co-op advertising funds management easy for brands, by allowing the implementation of both SproutClaims and SproutPay within the same partner network.
Brands may select a preferred group, region, tier or class of partners to begin implementing SproutPay instant funding. It could be used as an incentive or reward for high-performing partners.
Within SproutLoud’s platform, only partners designated by the brand have access to SproutPay.
The rest of the brand’s network would seamlessly continue claims processing with SproutClaims.
As quickly or gradually as the brand prefers, more partners can be migrated to SproutPay, based on criteria pre-determined by the brand.
SproutLoud supports Co-Op Marketing claims administration with “instant funding”, which provides funds to partners as an upfront subsidy and without having to submit a claim.
SaaS-based claims technology
Save up to 50% on claims processing
Audit and payment in 24 hours 
Fund dealer marketing campaigns instantly
Eliminate claims, fraud and subpar execution Ready to see what
SproutLoud can do for you?
