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Manufacturing
Manufacturers need flexibility to deploy distributed marketing solutions through networks of distributors, dealers, independent retailers and support reps in the field. Whether you’re manufacturing heavy or light equipment, vehicles, appliances or home products, consumer medical devices, luxury products or building products, there is one constant: Distribution.
SproutLoud offers comprehensive solutions to meet the complex local marketing needs of manufacturers.
Local Marketing Automation for Distributors, Dealers, Independent Retailers and Field Reps
Move from a fractured ecosystem of ineffective tactics
- Low user participation
- Too many incompatible tools
- Ineffective local marketing
- Too many one-off local campaigns
- No connection between national and local campaigns
To a centralized marketing automation solution
- Incorporate a concierge-style dealer support model that gives brands and dealers a faster, more cost-effective way to get co-branded messages in market.
- Manage Co-Op Advertising and MDF, with a better understanding of the performance of your marketing dollars.
- With turnkey Success Management, SproutLoud does the heavy lifting to increase dealer participation in automated digital and traditional marketing programs.
Local Marketing Automation Ignites Engagement and Sales
Evolve
Smart Local Marketing Software
SproutLoud’s Distributed Marketing software changes the way you go to market with distributors, dealers, independent retailers and field reps:
• Resellers can localize marketing with a few clicks and reduce one-off customization requests
• Brand assets are permissioned for the proper dealer programs, and SproutLoud gets your message into the market faster
• Brands can choose to have SproutLoud do the work on behalf of their dealers or they can opt for self-service
Accelerate
Funds Management
Get advertising funds to distributors, dealers and retailers immediately, while improving visibility and control:
• Attach funding directly to marketing campaigns in real-time
• Synthesize the management of funds and campaigns in one solution
• Native business intelligence, easy-to-access marketing analytics dashboards, and end-user marketing attribution data empower you to invest in what works
Ignite
Success Management
Getting your resellers engaged is the name of the game:
• SproutLoud 20/20 is a turnkey marketing research program designed to help your company replicate high-performing behaviors among your reseller network
• SproutLoud provides the expertise and exceptional customer service needed for custom marketing plans
• An ecosystem of 100+ Marketing Service Integrations ensures campaigns are executed flawlessly using your vendors or ours
Pre-Built Marketing Stack for End Users
Asset Creation
Marketing Tactics
Reseller Training
Marketing Vendors
Marketing Concierge
Campaign Enrollment
Campaign Approvals
Instant Co-Pay, Co-Op Marketing Funding and Reimbursements
Funds Management
Local Execution
Marketing Analytics
Distributors, Dealers and Retailers Going Rogue
Is it easier for resellers to run their own campaigns? For many distributors, dealers and retailers, dealing with complex brand guidelines means taking time away from customers. SproutLoud’s Distributed Marketing software solution makes marketing as simple as point-and-click, with rules-based automation that makes it faster and more cost-effective to get even more campaigns to market.
Resellers Not Participating in Campaigns
SproutLoud delivers solutions with measurable results. Our programs historically see more than 70% reseller engagement in the programs we run on behalf of manufacturers. SproutLoud takes a data-driven approach, showing resellers how they are doing in local markets. We provide digital scorecards, custom marketing plans and a Marketing Concierge™ to do the heavy lifting for them.
Lack of Analytics
With SproutLoud’s Distributed Marketing software, all local campaign execution occurs in a controlled, measurable environment. This allows brands to invest in what works and improve efficiency in marketing spend.
No Connection between National and Local Campaigns
It’s crucial to connect national campaigns to local advertising with CTAs specific to local resellers. SproutLoud uses rules-based automation, so only current ads are available to resellers, and messages are clear at the local level.
Too Many Customization Requests from End Users
Manufacturing companies that use manual processes to customize advertising for local resellers typically face serious challenges with brand compliance. SproutLoud creates dynamic templates that are pre-set with brand-compliant options, which resellers can easily use to customize local ads. No need for email requests, ad agencies, nor lengthy approval processes.