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Health and Medical
In the health and medical industry, accurate, brand-controlled information is vital. Whether it’s for internal communication within medical facilities or for consumer-facing messaging for health services or medical products and devices, brands need a single solution to meet all their needs. Health and medical-related companies need to access and customize assets for distribution to remain compliant and nimble so they can quickly get information to various audiences. Complex document creation is simplified with automation and pre-set business rules. Processes that once required hundreds of documents can now be streamlined to a handful of templates, designed to output thousands of legally compliant and properly customized marketing communications.
SproutLoud delivers easy-to-use, comprehensive, custom-built solutions that meet the complex local marketing needs of health and medical companies.
Local Marketing Automation for Locations, Internal Employees and Marketing Reps, Field Reps, Distributors, Retailers and Independent Resellers
Move from a fractured ecosystem of ineffective tactics
- Low user participation because things are too hard to find or order
- Too many incompatible tools
- Ineffective local marketing because of no visibility in attribution and performance
- Too many one-off local campaigns
- No connection between national and local campaigns
To a centralized distributed marketing solution with automation and self service options
- Incorporate a concierge-style user support model that gives brands and end users a faster, more cost-effective way to get co-branded messages in local markets.
- Budget and spend allocation management for internal users and Co-Op Advertising and MDF management for external reseller partners, with a better understanding of the performance of your marketing dollars.
- With turnkey Success Management, SproutLoud does the heavy lifting to increase end user participation in automated digital and traditional marketing programs.
Local Marketing Automation Ignites Engagement and Sales
Evolve
Smart Local Marketing Software
SproutLoud’s Distributed Marketing software changes the way you go to market with locations, internal employees and marketing reps, field reps, distributors, retailers and independent resellers:
• End users can localize marketing with a few clicks and reduce one-off customization requests
• Brand assets are permissioned for the proper end user programs, and SproutLoud gets your message into the market faster
• Brands can choose to have SproutLoud do the work on behalf of their end users or they can opt for self-service
Accelerate
Funds Management
Get advertising funds to locations, internal employees and marketing reps, field reps, distributors, retailers and independent resellers immediately, while improving visibility and control:
• Attach funding directly to marketing campaigns in real time
• Synthesize the management of funds and campaigns in one solution
• Native business intelligence, easy-to-access marketing analytics dashboards, and end-user marketing attribution data empower you to invest in what works
Ignite
Success Management
Getting your end users engaged is the name of the game:
• SproutLoud 20/20 is a turnkey marketing research program designed to help your company replicate high-performing behaviors among your end user network
• SproutLoud provides the expertise and exceptional customer service needed for custom marketing plans
• An ecosystem of 100+ Marketing Service Integrations ensures campaigns are executed flawlessly using your vendors or ours
Pre-Built Marketing Stack for End Users
Asset Creation
Marketing Tactics
Reseller Training
Marketing Vendors
Marketing Concierge
Campaign Enrollment
Campaign Approvals
Instant Co-Pay, Co-Op Marketing Funding and Reimbursements
Funds Management
Local Execution
Marketing Analytics
End Users Going Rogue
Is it easier for end users to run their own campaigns? For many locations, internal employees and marketing reps, field reps, distributors, retailers and independent resellers dealing with complex brand guidelines means taking time away from customers. SproutLoud’s Distributed Marketing software solution makes marketing as simple as point-and-click, with rules-based automation that makes it faster and more cost-effective to get even more campaigns to market.
Resellers Not Participating in Campaigns
SproutLoud delivers solutions with measurable results. Our programs historically see more than 70% reseller engagement in the programs we run on behalf of manufacturers. SproutLoud takes a data-driven approach, showing resellers how they are doing in local markets. We provide digital scorecards, custom marketing plans and a Marketing Concierge™ to do the heavy lifting for them.
Lack of Analytics
With SproutLoud’s Distributed Marketing software, all local campaign execution occurs in a controlled, measurable environment. This allows brands to invest in what works and improve efficiency in marketing spend.
No Connection between National and Local Campaigns
It’s crucial to connect national campaigns to local advertising with CTAs specific to local resellers. SproutLoud uses rules-based automation, so only current ads are available to resellers, and messages are clear at the local level.
Too Many Customization Requests from End Users
Health and medical companies that use manual processes to customize advertising for end users typically face serious challenges with brand compliance. SproutLoud creates dynamic templates that are pre-set with brand-compliant options, which resellers can easily use to customize local ads. No need for email requests, ad agencies, nor lengthy approval processes.