Simplify, Amplify, Accelerate
SproutLoud was founded in 2006 with one mission: Make Channel Marketing work better.
From this singular mission, SproutLoud has grown into a major force that is disrupting conventional Channel Marketing strategy. We help major Brands be more successful selling their products through Local Channels with our comprehensive Platform that includes software, services and support.
From the local customization of Brand assets to campaign funding, SproutLoud’s only focus is giving Brands the intelligence they need to simplify campaign execution, amplify the power of their marketing spend and accelerate local Channel Sales.
A Culture Focused on Success
SproutLoud is a young company focused on changing a Channel Marketing methodology that has remained stagnant for over 100 years. We know it won’t be easy to change people’s minds. That is why our culture is focused on customer value — from software development to customer service.
From daily stand-up meetings that drive our progress to weekly huddles, where we get our groove on, SproutLoud has created a spirit of innovation that permeates everything we do. We have a lot of really cool people with really great ideas building some really awesome tech. We are also building a world-class library of content that will help you optimize every aspect of your Channel Marketing strategy. SproutLoud will change the way you look at Channel Marketing and help you reinvent your entire go-to-market strategy. Now, about that tech…
Channel Marketing Platform
SproutLoud’s Software-as-a-Service (SaaS) Platform allows Brands to create, fund and distribute Local Partner campaigns from a single software console. SproutLoud Studio transforms Brand assets into highly dynamic templates that allow Partners to localize the ads without the need for administrative approvals. Brands use SproutLoud Launchpad to easily fund and distribute campaigns to their Partner network to increase participation and speed to market.
Intelligent Funds Management
At the center of every Channel Marketing campaign is money. Unfortunately, Co-Op is so broken that only about 52 percent of the $70 billion Brands annually invest in Partner marketing actually gets used. With SproutPay Instant Funding, Brands attach funds directly to specific assets in our Platform. Instead of waiting four to six weeks to be reimbursed, Partners receive Brand funds instantly, with a click of the mouse, as soon as they execute Brand-compliant tactics. Partners’ funds are also instantly applied and orders are routed to SproutLoud’s Marketing Service Providers (MSPs) for fulfillment. This eliminates the opportunity for fraud or subpar performance.
Local Marketing Automation
While Partners are great at selling products, they may not know a lot about modern marketing. SproutLoud’s Partner Portal is a simple, cloud-based console that Partners can access from any browser. The Partner Portal contains all the Brand’s campaign tactics and offers Automated Campaign Execution (ACE) to make marketing easier for Partners. These means Partners spend less time marketing and more time selling.
The Next Evolution of Insight
SproutLoud Analytics gives Brands and Partners more insight into the impact of their marketing efforts than ever before. Since all campaigns are centralized through our Platform, performance metrics are available for Brands and their Partners on every campaign. Since all execution happens through the MSP program, Brands can get a comprehensive view of how a particular tactic — say Dynamic Local Display — is working across all their Partner network.
Expertise and Guidance
SproutLoud knows that technology is only as good as the people using it. That is why we have created an extensive service and support program to help optimize performance at the Brand and Partner levels. From expert discovery and implementation to on-demand local marketing coordination, SproutLoud provides strategic guidance and operational support to your extended Channel Marketing team.