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Retail / Franchise

To compete and win in local markets, retail and franchise locations need to actively make it easier for customers to find them online. Yet many small-to-medium-business retailers and franchisees can’t afford a professional marketing agency. Retailers and franchisees need simple, easy-to-use Distributed Marketing solutions that don’t require instant mastery of digital marketing and social media — especially when they need to focus on sales, operations and payroll.

SproutLoud offers local retailers and franchisees an effective and easy way to replicate national or global branding while finding the right balance for customization on local websites, microsites, landing pages and digital marketing campaigns.

Distributed Marketing for retail / franchise

Local Marketing Automation for Retailers and Franchisees

Move from a fractured ecosystem of ineffective tactics

  • Low retailer/franchisee participation
  • Too many incompatible tools
  • Ineffective local marketing
  • Too many one-off local campaigns
  • No connection between national and local campaigns

To a centralized marketing automation solution

  • Incorporate a concierge-style end user support model that gives retail and franchise companies and their end user networks a faster, more cost-effective way to get co-branded messages in market.
  • Manage Co-Op Advertising and MDF, with a better understanding of the performance of your clients’ marketing dollars.
  • With turnkey Success Management, SproutLoud does the heavy lifting to increase retailer/franchisee participation in automated digital and traditional marketing programs.

Local Marketing Automation Ignites Engagement and Sales


Smart Local Marketing Software

SproutLoud’s Distributed Marketing software changes the way you go to market with retailers/franchisees:

End users can localize marketing with a few clicks and reduce one-off customization requests

Brand assets are permissioned for the proper end user programs, and SproutLoud gets your message into the market faster

Brands can choose to have SproutLoud do the work on behalf of their retailers/franchisees, or they can opt for self-service


Funds Management

Get advertising funds to retailers/franchisees immediately, while improving visibility and control:

• Attach funding directly to marketing campaigns in real-time

• Synthesize the management of funds and campaigns in one solution

• Native business intelligence, easy-to-access marketing analytics dashboards, and end-user marketing attribution data empower you to invest in what works


Success Management

Getting your end users engaged is the name of the game:

SproutLoud’s turnkey marketing research program is designed to help your company replicate high-performing behaviors among your retailer/franchisee network

• SproutLoud provides the expertise and exceptional customer service needed for custom marketing plans

• An ecosystem of 100+ Marketing Service Integrations ensures campaigns are executed flawlessly using your vendors or ours

Pre-Built Marketing Stack for End Users

Asset Management Creation

Asset Creation

Marketing Concierge

Marketing Tactics

Funds Management

End User Training

Local Marketing Execution

Marketing Vendors

Marketing Campaign Enrollment

Marketing Concierge

Marketing Tactics

Campaign Enrollment

Reseller Training

Campaign Approvals

Campaign Approvals

Instant Co-Pay, Co-Op Marketing Funding and Reimbursements

Marketing analytics

Funds Management

Instant Co-Pay, Co-op Marketing

Local Execution

Marketing vendors

Marketing Analytics

End Users Going Rogue

Is it easier for end users to run their own campaigns? For many retailers/franchisees, dealing with complex brand guidelines means taking time away from customers. SproutLoud’s Distributed Marketing software solution makes marketing as simple as point-and-click, with rules-based automation that makes it faster and more cost-effective to get even more campaigns to market.

End Users Not Participating in Campaigns

SproutLoud delivers solutions with measurable results. Our programs historically see more than 70% end user engagement in the programs we run on behalf of retail or franchise companies. SproutLoud takes a data-driven approach, showing end users how they are doing in local markets. We provide digital scorecards, custom marketing plans and a Marketing Concierge™ to do the heavy lifting for them.

Lack of Analytics

With SproutLoud’s Distributed Marketing software, all local campaign execution occurs in a controlled, measurable environment. This allows brands to invest in what works and improve efficiency in marketing spend.

No Connection between National and Local Campaigns

It’s crucial to connect national campaigns to local advertising with CTAs specific to local retailers /franchisees. SproutLoud uses rules-based automation, so only current ads are available to end users, and messages are clear at the local level.

Too Many Customization Requests from End Users

Retail or franchise companies that use manual processes to customize advertising for local end users typically face serious challenges with brand compliance. SproutLoud creates dynamic templates that are pre-set with brand-compliant options, which retailers/franchisees can easily use to customize local ads. No need for email requests, ad agencies, nor lengthy approval processes.

Brands — who sell through independent retailers, franchisees and other types of resellers — rely on leading distributed marketing software solutions to help them execute local marketing and win in local markets.

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