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Home Services and Consumer Products

In the Home Services and Consumer Products industry, major brands know how vital service businesses and reseller partners are to generating traffic, leads and sales in local markets. Resellers also tend to lean heavily on the brand for support in marketing, messaging and deploying ad campaigns. Brands and resellers need distributed marketing solutions that can help them reach more consumers and increase sales, while providing brands a turnkey Marketing Concierge™ support program for their resellers. That’s what sets SproutLoud apart from other Distributed Marketing platform providers. Offering expert discovery and marketing research to better define and document the brand’s needs before deploying a platform is something very few providers even consider. It’s about having a comprehensive, research-based understanding of your partner network to offer your brand and your partners expert Distributed Marketing software, service, and support.

SproutLoud delivers easy-to-use, comprehensive, custom-built solutions that meet the complex local marketing needs of home services and consumer products companies.

Distributed Marketing for Home services and consumer products

Local Marketing Automation for Resellers, Service Businesses, Dealers, Distributors, Independent Retailers, Marketing Reps, and Field Reps

Move from a fractured ecosystem of ineffective tactics

  • Low user participation
  • Too many incompatible tools
  • Ineffective local marketing
  • Too many one-off local campaigns
  • No connection between national and local campaigns
  • Outdated Co-Op or MDF management programs

To a centralized marketing automation solution

  • Incorporate a concierge-style end user support model that gives brands and their resellers a faster, more cost-effective way to get co-branded messages in market.
  • Manage Co-Op Advertising and MDF, with a better understanding of the performance of your marketing dollars.
  • With turnkey Success Management, SproutLoud does the heavy lifting to increase end user participation in automated digital and traditional marketing programs.

Local Marketing Automation Ignites Engagement and Sales


Smart Local Marketing Software

SproutLoud’s Distributed Marketing software changes the way you go to market with resellers, service businesses, dealers, distributors, independent retailers, marketing reps, and field reps:

End users can localize marketing with a few clicks and reduce one-off customization requests

Brand assets are permissioned for the proper end user programs, and SproutLoud gets your message into the market faster

Brands can choose to have SproutLoud do the work on behalf of their end users or they can opt for self-service


Funds Management

Get advertising funds to resellers, service businesses, dealers, distributors, independent retailers, marketing reps, and field reps immediately, while improving visibility and control:

Attach funding directly to marketing campaigns in real time

Synthesize the management of funds and campaigns in one solution

Native business intelligence, easy-to-access marketing analytics dashboards, and end-user marketing attribution data empower you to invest in what works


Success Management

Getting your end users engaged is the name of the game:

SproutLoud 20/20 is a turnkey marketing research program designed to help your company replicate high-performing behaviors among your end user network

SproutLoud provides the expertise and exceptional customer service needed for custom marketing plans

An ecosystem of 100+ Marketing Service Integrations ensures campaigns are executed flawlessly using your vendors or ours

Pre-Built Marketing Stack for End Users

Asset Management Creation

Asset Creation

Marketing Tactics

Marketing Tactics

Reseller Training

Reseller Training

Marketing vendors

Marketing Vendors

Marketing Concierge

Marketing Concierge

Marketing Campaign Enrollment

Campaign Enrollment

Campaign Approvals

Campaign Approvals

Instant Co-Pay, Co-op Marketing

Instant Co-Pay, Co-Op Marketing Funding and Reimbursements

Funds Management

Funds Management

Local Marketing Execution

Local Execution

Marketing analytics

Marketing Analytics

End Users Going Rogue

Is it easier for end users to run their own campaigns? For many resellers, service businesses, dealers, distributors, independent retailers, marketing reps, and field reps dealing with complex brand guidelines means taking time away from customers. SproutLoud’s Distributed Marketing software solution makes marketing as simple as point-and-click, with rules-based automation that makes it faster and more cost-effective to get even more campaigns to market.

Resellers Not Participating in Campaigns

SproutLoud delivers solutions with measurable results. Our programs historically see more than 70% reseller engagement in the programs we run on behalf of home services and consumer products companies. SproutLoud takes a data-driven approach, showing resellers how they are doing in local markets. We provide digital scorecards, custom marketing plans and a Marketing Concierge™ to do the heavy lifting for them.

Lack of Analytics

With SproutLoud’s Distributed Marketing software, all local campaign execution occurs in a controlled, measurable environment. This allows brands to invest in what works and improve efficiency in marketing spend.

No Connection between National and Local Campaigns

It’s crucial to connect national campaigns to local advertising with CTAs specific to local resellers. SproutLoud uses rules-based automation, so only current ads are available to resellers, and messages are clear at the local level.

Too Many Customization Requests from End Users

Home Services and Consumer Products companies that use manual processes to customize advertising for end users typically face serious challenges with brand compliance. SproutLoud creates dynamic templates that are pre-set with brand-compliant options, which resellers can easily use to customize local ads. No need for email requests, ad agencies, nor lengthy approval processes.

Companies with complex channel partner networks of thousands of retailers need support and solutions that fit their retailers’ unique characteristics. When an industry leader in home services needed customized Distributed Marketing solutions to address their Co-Op Marketing and Funds Management challenges, they turned to SproutLoud...

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