Technology alone doesn't solve every challenge. Corporate marketers, local partners and field reps need expert local marketing guidance and support for onboarding, launching campaigns and ongoing training.
Brand marketers face key challenges, including:
Providing more value to reseller partners to increase local sales and brand awareness
Managing and executing scalable local marketing campaigns for reseller partners
Tracking marketing performance and partner engagement in one comprehensive dashboard
SproutLoud Client Relationship Managers (CRMs) work directly with your brand. Each CRM team consists of a senior manager, multiple CRM subject matter experts and a project manager. CRMs provide support for discovery, onboarding, deployment, day-to-day operations, Channel Marketing strategy and implementing local marketing campaigns and tactics.
Partners face challenges that can seem insurmountable.
Running a business and focusing on sales leaves little time for marketing
Incompatible systems, brand guidelines and new marketing tactics can seem complex
Claims and reimbursement processes can be cumbersome
SproutLoud's Certified Local Marketing Experts take the pressure off your partners by offering white-glove Marketing Concierge™ support from start to finish.
Partner Ignite amplifies the brand’s voice in local markets by driving partner engagement and participation in brand-sponsored local marketing campaigns. Our certified Local Marketing Experts proactively reach out to partners by phone, email and text to get them engaged. They share insights from marketing research with partners and provide customized local marketing guidance in group training sessions, webinars and one-one-one consultations.
Lift the burden of marketing off Field Managers and Sales teams
Sales goals
Product education
Store merchandising
Inventory
Incentive programs
Problem resolution
Marketing compliance
When partners need help with local marketing for the brand, they tend to turn to area field managers and sales reps, who may not be trained to navigate issues about incompatible systems, manual processes, vendor management and claims reimbursement. SproutLoud’s Local Marketing Experts proactively support partners, allowing field managers and sales teams to keep their partner interactions focused on sales.
SproutLoud offers customized training and strategic support for brand field managers and sales teams, sharing insight about digital marketing campaigns, tactics, partner performance data, platform usage and engagement. With the high-level information they need, field managers and sales teams can help the partners in their territories drive more sales. SproutLoud does the heavy lifting, so they can focus on sales.
Employees need fast and easy access to brand marketing assets
To customize and download assets in real time
To increase speed to market to execute marketing campaigns
To get better insights with dashboards and analytics reports
SproutLoud Marketing Assistants are available to provide support as needed:
