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Travel / Hospitality
Ready-to-go Solutions for Your Agents and Agencies
The travel and hospitality industry has weathered significant changes, during the global pandemic and over the past decades. This is why most consumers rely on expert travel agents for guidance on what to look for and what to avoid. When it comes to cruising, resorts and excursions, agents represent a big portion of trips sold throughout the world, because they have the knowledge and experience to guide the customer, and they can usually find the best deals. Agents would rather help clients and sell more for the brands than navigate and execute their own marketing. SproutLoud’s Distributed Marketing platform makes it easy to automate co-branded messaging and marketing, so that your agents can quickly access and enroll in automated marketing programs to get all the itineraries and locations you’re promoting in front of customers on a regular basis.
SproutLoud offers self-service and fully automated programs, with set-it-and-forget-it options, so agents get more timely, relevant, brand-compliant messaging out to current and prospective travel customers.
Local Marketing Automation for Agents
Move from a fractured ecosystem of ineffective tactics
- Low agent participation
- Too many incompatible tools
- Ineffective local marketing
- Too many one-off local campaigns
- No connection between national and local campaigns
To a centralized marketing automation solution
- Incorporate a concierge-style agent support model that gives travel and hospitality brands and their agent networks a faster, more cost-effective way to get co-branded messages in market.
- Manage Co-Op Advertising and MDF, with a better understanding of the performance of your marketing dollars.
- With turnkey Success Management, SproutLoud does the heavy lifting to increase agent participation in automated digital and traditional marketing programs.
Local Marketing Automation Ignites Engagement and Sales
Evolve
Smart Local Marketing Software
SproutLoud’s Distributed Marketing software changes the way you go to market with your agents:
• Agents can localize marketing with a few clicks and reduce one-off customization requests
• Brand assets are permissioned for the proper agent programs, and SproutLoud gets your message into the market faster
• Brands can choose to have SproutLoud do the work on behalf of their agents or they can opt for self-service
Accelerate
Funds Management
Get advertising funds to agents immediately, while improving visibility and control:
• Attach funding directly to marketing campaigns in real-time
• Synthesize the management of funds and campaigns in one solution
• Native business intelligence, easy-to-access marketing analytics dashboards, and end-user marketing attribution data empower you to invest in what works
Ignite
Success Management
Getting your agents engaged is the name of the game:
• SproutLoud’s turnkey marketing research program is designed to help your company replicate high-performing behaviors among your agent network
• SproutLoud provides the expertise and exceptional customer service needed for custom marketing plans
• An ecosystem of 100+ Marketing Service Integrations ensures campaigns are executed flawlessly using your vendors or ours
Pre-Built Marketing Stack for End Users
Asset Creation
Marketing Tactics
Agent Training
Marketing Vendors
Marketing Concierge
Campaign Enrollment
Campaign Approvals
Instant Co-Pay, Co-Op Marketing Funding and Reimbursements
Funds Management
Local Execution
Marketing Analytics
Agents Going Rogue
Is it easier for agents to run their own campaigns? For many agents, dealing with complex brand guidelines means taking time away from customers. SproutLoud’s Distributed Marketing software solution makes marketing as simple as point-and-click, with rules-based automation that makes it faster and more cost-effective to get even more campaigns to market.
Agents Not Participating in Campaigns
SproutLoud delivers solutions with measurable results. Our programs historically see more than 70% agent engagement in the programs we run on behalf of travel and hospitality companies. SproutLoud takes a data-driven approach, showing agents how they are doing in local markets. We provide digital scorecards, custom marketing plans and a Marketing Concierge™ to do the heavy lifting for them.
Lack of Analytics
With SproutLoud’s Distributed Marketing software, all local campaign execution occurs in a controlled, measurable environment. This allows brands to invest in what works and improve efficiency in marketing spend.
No Connection between National and Local Campaigns
It’s crucial to connect national campaigns to local advertising with CTAs specific to local agents. SproutLoud uses rules-based automation, so only current ads are available to agents, and messages are clear at the local level.
Too Many Customization Requests from End Users
Travel and Hospitality companies that use manual processes to customize advertising for local agents typically face serious challenges with brand compliance. SproutLoud creates dynamic templates that are pre-set with brand-compliant options, which agents can easily use to customize local ads. No need for email requests, ad agencies, nor lengthy approval processes.