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Webinar Thu Dec 14 @ 1:30-2pm ET / 10:30-11am PT
How to Buy a
Brand-to-Local Platform
Buying a MarTech solution for all your brand-to-local marketing challenges can seem complex. When you’re dealing with inefficient marketing processes, incompatible systems, conflicting marketing strategies, brand compliance, and regulatory compliance issues, it can have a ripple effect from corporate headquarters to local markets. In this webinar, SproutLoud’s Gary Ritkes and Lauren Bermudez offer expert insight into every stage of the buying process, so you can navigate your way to a distributed marketing solution capable of exceeding expectations.
Meet Our Webinar Presenters
Gary Ritkes
SproutLoud Founding Partner and Chief Revenue Officer
Gary Ritkes is Founding Partner and Chief Revenue Officer at SproutLoud. He previously served as President of SproutLoud, overseeing partnerships, client services and marketing. He has been a pioneer in the software vertical of Distributed Marketing, a.k.a. Through Channel Marketing Automation. Prior to joining SproutLoud, Gary was vice president of marketing for Rex Three, Inc., SproutLoud’s first and largest vendor among its network of over 100 best-in-class marketing service providers. Gary has worked with hundreds of Fortune 1000 companies and worldwide advertising agencies in providing marketing technology implementation and optimization. He was an original founder of U.S.-based Earth Color Group and a co-founder of Advanced Digital Services (ADS), which was sold in 1996 to publicly traded Katz Digital Technologies. Gary has served as a board member for the local chapter of the American Advertising Federation, and for other national industry associations, including the DMA and AGA.
Lauren Bermudez
SproutLoud Solutions Director
Lauren Bermudez is Solutions Director at SproutLoud. She is a seasoned SproutLoud marketing technologist, dedicated to offering sales support to brands looking to buy SproutLoud technology for their distributed marketing networks. Lauren comes from a change management background at SproutLoud and formerly led a team of Client Relationship Managers, providing strategic guidance and account management services to Fortune and mid-market product marketers. Lauren joined SproutLoud in 2012 as a Marketing Assistant with a passion for technology, customer service and media production. Prior to SproutLoud, Lauren worked for a magazine publishing and distribution company in New York City after earning a Bachelor of Fine Arts degree from Ithaca College in 2007. Lauren won SproutLoud’s “Most Dedicated” Award in 2015.