The OTT / CTV Evolution
What Advertisers Need to Know
With more consumers than ever watching YouTube and streaming content on apps like Hulu on their phones, iPads and Roku-ready TVs, US advertisers are taking note. This year’s US video advertising spend is projected to exceed $5 billion, in order to capture crucial moments of attention from OTT (over the top) and CTV (connected TV) subscribers.
Video advertising is changing. Fast. Today, video ads can zoom in on preferred neighborhoods, households and even specific devices to target ad messages to the right audience at the right time. In this webinar, Simpli.fi and SproutLoud share insight about OTT/CTV video advertising and what you need to know to compete and win in local markets.
Head of Sales Southeast
Director of Sales, Southeast