The OTT / CTV Evolution
What Advertisers Need to Know in 2020
How many ads are you willing to wade through to watch a YouTube video on your phone, or stream content on your Hulu app, iPad, or Roku-ready TV? Most consumers don’t give a second thought to the streaming services or devices they use to access the video content they want. But US advertisers are projected to spend $5 billion this year on video advertising to capture crucial moments of attention from OTT (over the top) and CTV (connected TV) subscribers.
Video advertising is changing. Fast. Today, video ads can zoom in on preferred neighborhoods, households and even specific devices to target ad messages to the right audience at the right time. In this webinar, Simpli.fi and SproutLoud share insight about OTT/CTV video advertising and what you need to know to compete and win in local markets.
Head of Sales Southeast
Director of Sales, Southeast