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Channel Insanity: 5 Statistics that Prove Channel Marketing is Insane
Would you invest millions of dollars in a program that only half your target audience will adopt, where the money will be spent on ineffective tactics and managed by randomly selected vendors who won’t provide the performance analytics you’ll need to calculate ROI?
You would have to be insane to say “yes” right? Well the reality is that Channel Marketing practices are so broken that Brands are doing just that.
IT IS TIME TO STOP THE INSANITY.
In this webinar, we cover:
- How a lack of analytics leaves Brands investing in tactics they aren’t sure are working
- Why the growth of Marketing Vendors is driving up OpEx
- Why Partners are not adopting Digital Marketing tactics
- How complex processes keep about half of Partners from participating
- Why Brands believe a large portion of the campaigns they fund are ineffective