The Next Evolution of Insurance Marketing

Can your agents and brokers compete? Agents and brokers are in the most competitive insurance market in history. To win customers, they need to combine highly sophisticated marketing tactics with traditional relationship building. How do agents increase their marketing reach without taking time away from customers?

SproutLoud’s Agent Marketing Automation Platform is the key.

Distributed Marketing for Insurance and Finance

The Next Evolution
of Agent Marketing Automation

Agent Marketing Automation
Ignites Engagement and Sales

Evolve

Smart Agent Marketing Software


SproutLoud’s Agent Marketing Platform changes the way you go to market with agents/brokers:

• Agents can localize marketing with a few clicks and reduce customization requests

• Rules-based campaign engine gets more assets into market faster

• Smart Ads update legal disclaimers automatically based on region and product

Accelerate

Intelligent Spend Management


Get advertising funds to agents immediately while improving visibility and control:

• Attach funding directly to campaigns to influence behaviors

• Synthesize the management of funds and campaigns in one solution

• Native Business Intelligence and easy-to-access analytics dashboards empower you to invest only in what works

Ignite

Agent Success Management


Getting agents engaged is the name of the game:

• SproutLoud 20/20 gives your Brand marketing research that identifies the behaviors that drive success

• Agent Ignite provides the expertise and exceptional customer service needed for custom marketing plans

• An ecosystem of 75+ Marketing Service Integrations ensures campaigns are executed flawlessly using your vendors or ours

Pre-Built Marketing Stack for Agents

Asset Creation

Marketing Tactic

Agent Training

Marketing Vendors

Marketing
Concierge

Campaign
Enrollment

Campaign
Approvals

Spend
Management

Local Execution

Real-time Instant Funding and Reimbursements

Analytics

Agents Going Rogue

Is it easier for agents to run their own campaigns? Complex Brand guidelines often take agents away customers. SproutLoud’s Agent Marketing Platform makes marketing simple with a point-and-click experience, and rules-based automation gets more campaigns to market faster with less cost.

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Agents Not Participating in Campaigns

Only about 50% of agents participate in campaigns. With SproutLoud’s Agent Ignite program, your agents get digital scorecards, custom marketing plans and a Local Marketing Concierge to do all the legwork for them.

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Agents Not Participating in Campaigns

Only about 50% of agents participate in campaigns. With SproutLoud’s Agent Ignite program, your agents get digital scorecards, custom marketing plans and a Local Marketing Concierge to do all the legwork for them.

Learn More ›

Lack of Analytics

67% of Brands measure success based on the adoption – not performance – of campaigns. With SproutLoud’s Agent Marketing Platform, all local campaign execution occurs in a controlled, measurable environment. This allows your Brand to invest in only what is working and to improve efficiency of spend along the way.

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No Connection between National and Local Campaigns

Connecting your national campaign to local advertising with agent specific CTAs is crucial. SproutLoud Launchpad uses rules-based automation so only current ads are available to agents so your message is clear from National TV to Local PPC.

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No Connection between National and Local Campaigns

Connecting your national campaign to local advertising with agent specific CTAs is crucial. SproutLoud Launchpad uses rules-based automation so only current ads are available to agents so your message is clear from National TV to Local PPC.

Learn More ›

Complex Legal Disclaimers by Product, Agent and Region

There is no more regulated industry than insurance. That is why every product in every state has to have its own customized legal disclaimer. SproutLoud uses data-driven customization to auto-populate legal disclaimers according to agent, market and product.

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Too Many Customization Requests from Agents

74% of Brands use manual processes for customization of Agent Advertising which makes Brand compliance an issue. SproutLoud creates dynamic templates that are pre-set with Brand-compliant options, which agents can easily use to customize local ads. No email requests, no agencies, no waiting.

Learn More ›

Too Many Customization Requests from Agents

74% of Brands use manual processes for customization of Agent Advertising which makes Brand compliance an issue. SproutLoud creates dynamic templates that are pre-set with Brand-compliant options, which agents can easily use to customize local ads. No email requests, no agencies, no waiting.

Learn More ›