Strategic Guidance for Brands and Partners

Strategic Guidance for Brands and Partners

SproutLoud was founded with a very simple goal in mind: Take cost and complexity out of Channel Marketing while helping Brands drive greater success through their Partner networks.

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We have been lucky enough to work with the top Channel Marketing Brands in the world. That’s given us a wealth of knowledge on how to drive Partner participation, increase the impact of Channel campaigns and accelerate local Channel Sales.

Now, SproutLoud is ready to put all our
experience and expertise to work for you.

SproutLoud knows what makes Channel Marketing succeed. From establishing clear goals for your local marketing efforts to aligning marketing tactics with the customer’s journey — SproutLoud has the expertise to help you build a world-class Channel program.

Strategic Consulting

How Strategic Consulting Works

 1. Defining what good looks like:

According to our research, 67% of Brands offer tactics based on historical adoption by Partners. While this often satisfies Partners, it is not the best way to create a strong ROI. SproutLoud 20/20 is a turn-key research service where we examine the performance and behaviors of your Top 20 Partners to determine how to drive success across your entire network.

2. Strategic Consulting is embedded in everything that we do:

Starting from the discovery stage of our implementation process, SproutLoud helps your Brand define challenges and set clear goals for improving your Local Partner Marketing strategy.

Refining your Channel Marketing strategy

3. Refining your Channel Marketing strategy:

After working with your Brand to refine your Channel Marketing strategy, SproutLoud constructs a secure Platform instance that includes all the features and functionality you need to increase Channel engagement.

Direct, ongoing consultation

4. Direct, ongoing consultation:

Once your Platform is launched, our Customer Relationship Managers (CRMs) and Local Marketing Coordinators (LMCs) consult directly with your Brand marketing team and your Local Partners regularly to review performance, to access new programs and to launch new campaigns.

Measuring your success

5. Measuring your success:

Finally, in our Quarterly Business Reviews (QBRs), SproutLoud Analytics provides the foundation of performance metrics designed to help you make long-term strategic decisions about how to grow participation, leads and sales through your Local Partners.

SproutLoud delivers the expertise you need to take your Channel program to the next level.

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