The Next Evolution of Local Marketing

The Next Evolution of Local Marketing

Because Partners are responsible for all aspects of their business, they need all the support they can get when it comes to planning their local marketing campaigns. SproutLoud’s Local Marketing Coordinators (LMCs) can help your Partners build a local marketing plan that will give them an edge on the competition.

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Developing a Local Marketing Plan

Developing a Local Marketing Plan

SproutLoud LMCs work directly with your Partners to provide in-depth consultation about where they should be spending their marketing budget. Our LMCs evaluate your Partners’ current marketing and provide detailed recommendations, spanning the most effective digital and traditional tactics tailored to your Partners’ goals.

Digital Diagnostics

Digital Diagnostics

According to BIA/Kelsey, 97% of consumers search online before buying locally.  Do your Partners really understand how important their digital presence is to their success?

SproutLoud’s Digital Diagnostics service can give your Partners direct insight into how they stack up against their local competition. These in-depth analytics help guide your Local Partners’ investment in digital tactics like Paid Search, Directory Listings Management, Dynamic Local Display Ads and Social Media Content Syndication.

Your Partners will receive a score for each area of their digital presence, and they can invest their Co-Op dollars to specifically address areas that will deliver more traffic, leads and sales.

Schedule a free Digital Diagnostics score for your Top 50 Partners today.

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Ongoing Maintenance

Ongoing Maintenance

Since all of your Partners’ local marketing execution is handled through SproutLoud’s Marketing Service Providers (MSPs), analytics are available on every campaign they launch. SproutLoud’s LMCs present these performance metrics on a monthly basis and make recommendations on how to optimize performance going forward.

How Local Marketing Planning Works

How It Works

  • Evaluation: Local Marketing Coordinators interview Partners and evaluate their current marketing plans.
  • Digital Diagnostics: SproutLoud performs an analysis of each Partner’s digital presence against the local competition.
  • Consultation: Based on our extensive experience of serving growing Partner networks for major Brands, our LMCs present recommendations to Partners on how to optimize their performance.

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Benefits of Local Marketing Planning

Benefits

  • Insight: Partners get insight on how their marketing is performing.
  • Digital reality check: Digital Diagnostics gives Partners a view of why they might be losing business and where they can improve.
  • Guidance: Each Partner receives expert guidance on how to drive more leads and sales.
  • Optimization: With ongoing analysis and consultation, Partners can invest in what works.

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