White-glove Concierge Support for Your Partners
While your Channel Partners are great at building relationships with customers and selling your products, they may not be experts in marketing. SproutLoud’s Local Marketing Coordinators (LMCs) take the pressure off your Partners by providing white-glove concierge support for all their marketing needs. Channel Partners turn to SproutLoud’s LMCs more than 25,000 times a month to help them plan and execute Brand marketing campaigns.
How It Works
SproutLoud’s LMC support begins with proactive outreach to Partners from the start:
- We enroll and onboard Channel Partners in the SproutLoud Platform.
- We provide strategic guidance to Partners, explaining the most effective campaign tactics for their business.
- We train Partners how to use Brand campaign tactics, and when and where to deploy each tactic to drive optimal success.
- We enable Partners to increase the frequency and effectiveness of Brand marketing campaigns.
- We provide and review performance reporting with Channel Partners, enabling them to make more informed, strategic decisions about where to invest their marketing dollars.
- We even handle last-mile execution when needed, including our Hyper-Local Media Buying service for the placement of Newspaper, TV, Radio and Outdoor Ads on the Partner’s behalf.
In 2016 alone, Partners are relying on SproutLoud LMCs to purchase thousands of media buys per month that range anywhere from major newspaper insertions to TV spots on local stations.
Benefits of Support for Local Partners
- SproutLoud’s LMCs reduce the behind-the-scenes time it takes Partners to launch and execute campaigns.
- With training and on-going strategic guidance, Partner participation in Brand campaigns tends to increase.
- Your Partners spend less time marketing and more time doing what they do best: selling.