Get the Most Out of Your Funds and Improve ROI
If you polled every Channel Partner who ever launched a Co-Op advertising campaign, they’d all likely describe the process in the same way: a headache. Searching the Digital Asset Management (DAM) site, using the Ad Builder, placing the ad, submitting the reimbursement form, then waiting, waiting and more waiting for the reimbursement to arrive — it’s an outdated, broken, ridiculous process.
But what if Brands and Partners could contribute funds instantly? And what if it was guaranteed the funds would be used effectively and in a Brand-compliant way?
SproutPay Instant Funding is a disruptive new way of making Co-Op and MDF funds work harder for you and your Partners while improving analytics and ROI.
How It Works
- Drive tactics: The Brand ties funding directly to preferred, Brand-compliant campaign tactics in SproutLoud LaunchPad.
- Fund instantly: The funds from both the Brand and the Partner are instantly applied.
- Create participation: More Partners participate because the process is so simple and quick.
- Lower OpEx: No approvals and no claims processing means more dollars can be dedicated to reaching customers.
- Increase campaigns: Partners execute more campaigns because they have more dollars to spend.
Expert Change Management
- Start with Co-Op: SproutLoud will mirror your existing Co-Op program exactly.
- Save 50 percent: Because we manage the entire transaction, we can save you 50 percent on claims processing fees.
- Train and onboard: SproutLoud trains your Partners how to use SproutPay.
- Offer both: Offer Co-Op on some tactics and SproutPay on others to drive adoption.
- Migrate seamlessly: Give Partners what they want with no disruption.
Benefits of SproutPay
- More budget: Instant funding drives more Partner dollars toward your campaigns.
- Better tactics: Partners use preferred tactics because the funding offer is more attractive.
- No fraud: No approval requests. No reviews. No reimbursements. No fraud.
- Better insight: Embedded analytics means Brands and Partners invest wisely.