SproutNet™ Adds Self-Service E-mail to Complement Direct Mail Offering
On-Demand E-mail Module Broadens SproutLoud’s Scope of Services
June 1, 2008 (Ft. Lauderdale, FL) — SproutLoud Media Networks, LLC (www.sproutloud.com) today announced self-service e-mail as the next marketing medium to be offered through its core platform, SproutNet™. In addition to the already robust marketing features and capabilities that serve SproutNet™ end users, on-demand e-mail will only be available to select beta networks, with full access to the module made available to participating networks by August.
Similar to the direct mail module of SproutNet™ corporate clients can set-up HTML e-mail templates for its networked users to customize and send to its contact lists. Each template will enforce the brand rules of corporate, giving the end-user the ability to modify relevant content and subject lines. As with direct mail, users can pull relevant customer data and images from its document management center to design the template with customizable content. SproutNet™ e-mail is also 1:1 marketing compatible, giving the end-user the ability to personalize each e-mail.
“Pairing e-mail with direct mail under the same application gives our users added versatility in communicating with their customers,” notes Gary Ritkes, Managing Director of Sales. “Users can now use both marketing mediums to reach the customer when and where it counts – all under the full brand and communication control of the respective corporate network. Moreover, users will now have a full-reporting center to track the open-rates, click-throughs and other deliverability metrics associated with their e-mail communication.”
In accordance with the CAN-SPAM Acts, SproutNet™ self-service tools are built to comply with all federal policies regarding e-mail. During its beta period, SproutLoud will be “white-listing” each e-mail broadcasting IP-address through various ISPs to ensure maximum deliverability. Users will be forced to comply with CAN-SPAM policies, such as having a valid physical address per e-mail address. All e-mails broadcasts will contain unsubscribe links.
About SproutLoud Media Networks, LLC
Headquartered in Ft. Lauderdale, FL, SproutLoud is a leading-edge, high-technology company providing an all–in–one web–based solution, for companies, franchisors, and distributed marketers to more immediately and effectively distribute their product information, marketing programs, materials, and campaigns throughout their entire sales channel network.
SproutLoud’s powerful yet easy–to–use features and functionality include brand management, campaign automation, business intelligence, one–to–one marketing, list management, digital asset customization and personalization, e–mail, pURLs, microsites, direct mail with no minimums, print–on–demand, and many more – all immediately deployable throughout all types of distribution channels. In addition, SproutLoud’s highly flexible, fully automated co–op funds management streamlines and simplifies the process providing the ability for companies to optimize co–op funds usage.