SproutLoud Selects Telmetrics Call Analytics Solution for Automated Marketing Platform Integration
Toronto and Ft. Lauderdale, FL January 27, 2015 — Leading call analytics and attribution technology provider Telmetrics today announced a partnership with SproutLoud that will enhance the automated marketing platform’s reporting capabilities with call analytics.
Through the partnership, SproutLoud’s national-to-local clients can now assign call tracking phone numbers to local marketing campaigns in real-time. This includes tracking the resulting call performance in SproutLoud’s dashboard for digital marketing, email, direct mail, print, TV and radio spots, outdoor media and collateral.
Providing call analytics will help SproutLoud’s customers identify which digital and traditional media programs are yielding phone calls, so they can accurately attribute these offline leads and evaluate the lead generation impact of their overall marketing campaigns.
“Brand and local marketers alike recognize the need for a more complete online-to-offline attribution picture and are demanding effective marketing proof of performance and ROI tracking solutions,” said Bill Dinan, president of Telmetrics. “We are pleased to work with SproutLoud to help their national brand clients better attribute marketing-driven leads through call attribution.”
SproutLoud clients that utilize the Telmetrics call analytics feature will be able to measure their marketing program’s resulting call performance on a local level as well as centralize the results for ROI and trending analysis at a corporate level.
“This partnership allows us to offer our clients valuable success metrics that will inform and optimize their channel partner marketing programs for increased lead generation,” said Gary Ritkes, President of SproutLoud. “We chose Telmetrics as they are a proven leader in the call analytics and attribution market.”
About Telmetrics, Inc.
Telmetrics is a leading call analytics and attribution technology company that powers digital marketers’ use of calls as a cross-media advertising performance metric. Telmetrics delivers scalable and quality call attribution innovations that reveal the offline lead generation impact of direct response ad programs. As a proven, global technology partner, Telmetrics helps digital publishers, agencies and the leading local, mobile and vertical search providers leverage calls within their ad performance and monetization models for the millions of SMBs and national franchises they serve.