SproutLoud President Gary Ritkes to Speak at 2015 BIA/Kelsey NATIONAL Event
March 16, 2015 — Fort Lauderdale, FL — SproutLoud president Gary Ritkes will be speaking at this year’s BIA/Kelsey NATIONAL event, which takes place March 25-27 in Dallas, Texas. Ritkes is scheduled to present the SproutLoud platform on March 25 at 5 p.m. Ritkes will be showcasing how the SproutLoud open platform allows brands to bring in their own vendors for executing specific local marketing tactics and use SproutLoud’s comprehensive co-op funds management system to scale this with their respective channel partners. SproutLoud will also be exhibiting in booth #5 during the conference.
This event revolves around the rapid rise of local marketing and the impact it has on multi-location businesses, agencies, franchises, and national brands. BIA/Kelsey forecasts that local media spending will reach $57.1 billion this year, and it is expected to grow to $68 billion by 2018. SproutLoud’s focus on helping national brands market at the local level through their channel partners makes it a fitting addition to this conference.
“The BIA/Kelsey NATIONAL event is a great opportunity for brands to learn about the importance of reaching consumers at the local level,” said Ritkes. “I’m excited to not only attend this event, but also show how our comprehensive marketing platform simplifies and scales local marketing activities to make it a more integrated and seamless process.”
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow.