SproutLoud Launches Data Triggered Programs™ to Deliver Marketing Touch-Points
Sunrise, FL – May 08, 2014 – SproutLoud Media Networks, LLC unveiled a revolutionary marketing technology today – Data Triggered Programs – that allows brands to automatically send direct mail and email communications based on customer data held by the local businesses that distribute their products. Customer lifecycle marketing, once reserved for B2C or B2B marketing organizations with sophisticated CRMs, is now possible for the manufacturers and brands that sell through networks of local businesses.
“Brands have recognized that offering turnkey marketing programs, which market directly to customers on behalf of local partners, is what drives sales in the channel. Speaking for Sproutloud and our current customers, I can say we are pretty excited about this true automated marketing product,” explained Jared Shusterman, CEO of SproutLoud.
By listening to the needs of its current customer base (some of which are in the Fortune 100) SproutLoud built the technology that permits a brand’s local partners to execute multi touch-point marketing at the press of a button.
SproutLoud’s Data Triggered Programs are single or multi touch-point direct and email marketing campaigns, with unique messaging, that run automatically to select audiences when certain timeframes or behavioral conditions are met. After several months of blood, sweat, and red bull fueled tears, the South Florida based company released the disruptive technology that changes the landscape of partner marketing automation.
Data Triggered Marketing on the Rise
Manufacturers and brands are anxious to help local partners deliver highly-relevant communications to their customers. The problem is that in a multi touch-point world, frequent and depersonalized communications can cause message fatigue.
Accordingly, companies have been advocating that marketing communications be “triggered” on events like shopping cart abandonment, birthdays, or impending contract renewal. The concept, which SproutLoud has now built into an actionable software tool to supplement its existing local marketing software, has rightfully gained traction in the marketplace. The Email Marketing Research Center finds “open rates and click-through-rates twice as high for data-triggered emails when compared to regular batch and blast emails.”