SproutLoud Client Health Mart Wins Innovator of the Year Award
February 25, 2015 — Fort Lauderdale, FL — SproutLoud client Health Mart was recently named the 2014 Pharmacy Innovator of the Year by Chain Drug Review, the chain drugstore industry’s most influential publication.
Over the last year, Health Mart, an affiliate of McKesson Corporation, has revamped its focus on local marketing through its 3,600 pharmacies. These pharmacies now have a wider variety of marketing resources that both provide chain-level support and help them develop stronger relationships with their patients and communities. Executives from Health Mart have recognized SproutLoud for being a component of this accomplishment.
“Health Mart was named Innovator of the Year, and a component of that is attributed to to our local marketing initiatives made possible through the SproutLoud platform,” said Michelle Gilliam, director of Health Mart marketing at McKesson. “SproutLoud is changing the landscape in which large companies execute local marketing with a dedicated focus on automation and turnkey access to brand collateral, co-op funding, and built-in reports that help monitor and inform business decisions around local marketing strategy.”
About Health Mart
Health Mart is a wholly owned subsidiary of McKesson Corporation, a healthcare services and information technology company dedicated to helping its customers deliver high-quality healthcare by reducing costs, streamlining processes and improving the quality and safety of patient care. McKesson solutions empower healthcare professionals with the tools they need to deliver care more effectively and efficiently.