SproutLoud Brings MRM Solution to the International Franchise Association
April 20, 2010 (Ft. Lauderdale, FL) – SproutLoud Media Networks, LLC (www.sproutloud.com) has joined the International Franchise Association (IFA), giving franchisors access to a premier Marketing Resource Management service. As a Supplier Member, SproutLoud will help franchisors engage their local franchise networks with an easy–to–use toolset to manage and deploy their marketing materials locally.
“SproutLoud and the IFA are a perfect fit,” says Jared Shusterman, Founder and Managing Partner at SproutLoud. “Our Marketing Resource Management (MRM) online application offers next-level marketing and distribution solutions for franchisors and their local networks of franchise owners. We are experts in helping distributed organizations grow a smart local marketing program – a category all franchisors fall into.”
SproutLoud’s current clients include nationally known franchisors that have found success and stronger local marketing adoption through use of SproutLoud’s service offering.
“It’s an effective solution for franchisors in all markets,” says Lee Jolley, National Account Manager at SproutLoud. “Our clients appreciate that it is an easy–to–use, comprehensive solution. And the fact that it is a turnkey program allows them to get started quickly and engage their franchises to use their own marketing center frequently.”
With a Supplier Membership, SproutLoud hopes to fulfill its role, and apply its expertise in marketing and technology to optimize business strategy and growth opportunities for an increased number of IFA members.
Headquartered in Ft. Lauderdale, FL, SproutLoud is a leading-edge, high-technology company providing an all–in–one web–based solution, for companies, franchisors, and distributed marketers to more immediately and effectively distribute their product information, marketing programs, materials, and campaigns throughout their entire sales channel network.
SproutLoud’s powerful yet easy–to–use features and functionality include brand management, campaign automation, business intelligence, one–to–one marketing, list management, digital asset customization and personalization, e–mail, pURLs, microsites, direct mail with no minimums, print–on–demand, and many more – all immediately deployable throughout all types of distribution channels. In addition, SproutLoud’s highly flexible, fully automated co–op funds management streamlines and simplifies the process providing the ability for companies to optimize co–op funds usage.
About the International Franchise Association
The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. Celebrating 50 years of excellence, education and advocacy, IFA protects, enhances and promotes franchising through government relations, public relations and educational programs. Through its awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the 21 million jobs and $2.3 trillion of economic activity generated by franchising. IFA members include franchise companies in over 90 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.