SproutLoud Boosts Integrated Direct Marketing Power for Distributed Marketers with New E-mail Release
Sunrise, FL August 17, 2011 – SproutLoud, in partnership with ExactTarget, has added e-mail to its roster of integrated direct marketing programs for distributed marketers in its latest release, which also includes an improved user interface an expanded feature set.
The module works together seamlessly with SproutLoud’s direct mail and PURL (personalized URL) technology, enabling companies to develop branded cross media campaigns using a single application. It’s designed to handle many different types of campaigns, including individual orders, trigger based and drip marketing programs, and Auto Enroll programs that use a single subscription to enlist participants in multi-touchpoint campaigns. Each type of campaign can be set up for acquisition or retention-based programs.
“We really want to offer the distributed marketing organizations that form our customer base the best range of integrated media options so they can test and optimize their marketing programs. Different markets respond best to different types of media, and we now offer brands and their local marketing partners the opportunity to reach their prospects and customers in the one their targets prefer,” stated Gary Ritkes, Managing Partner of Sales.
SproutLoud’s alliance with ExactTarget raises the response bar even higher, by providing clients the bandwidth, security and authentication processes to maximize delivery rates and ensure e-mail campaigns steer clear of SPAM filters to reach their intended targets.
One of the key reasons companies partner with SproutLoud is the ability to maintain brand integrity across all of their local marketing programs. Jared Shusterman, CEO and Managing Partner, commented, “ExactTarget’s existing methods and policies that meet SPAM requirements and ensure a company’s e-mail reputation and behavior is above reproach complements our goals as well as our clients’ interests.”