Q&A: SproutLoud CEO on Channel Marketing Automation and the Company’s Growth


(January 23, 2017) Founded in 2006, with the mission to make Channel Marketing work better, SproutLoud capped off 2016 on a high—a 28% increase in revenue was a stunning way to end a year of transformation throughout the company. The year saw several notable additions to the leadership team, productivity enhancing employee programs, and setting aggressive financial goals which the company was able to meet.

The company is focused on enabling businesses to simplify campaign execution, amplify the power of their spend, and accelerate local channel sales. Their SaaS Platform delivers production and cloud-based distribution of assets, helps centralize campaign planning and local marketing automation, drives more participation from channel partners, and most importantly helps businesses invest only in what works, with real-time performance analytics.

ReadITQuick.com interviewed SproutLoud Founder and CEO, Jared Shusterman on the growth his company is witnessing and the marketing automation and analytics space. Jared an MBA from the Kellogg School of Management at Northwestern University, and he is a member of the Young Presidents’ Organization (YPO). He has been recognized as one of the Top 40 under 40 entrepreneurs by South Florida Business Journal and among the Top 50 Entrepreneurs by Business Leader magazine.