President of SproutLoud, Gary Ritkes, to Speak at BIA/Kelsey’s “LEADING IN LOCAL: The National Impact”™ Conference, May 7-9, in Atlanta
Sunrise, FL – April 23, 2014 – SproutLoud Media Networks, LLC today announced that Gary Ritkes will be a featured speaker at BIA/Kelsey’s LEADING IN LOCAL: The National Impact conference, which takes place May 7-9, in Atlanta, Georgia. The event is focused on local marketing initiatives of national brands, franchises, and multi-location businesses. Ritkes will participate in SuperForum: The Local Imperative for Brands, Franchisees and Multi-Location, scheduled for 3:30 pm – 4:30 pm on the first day of the conference.
SuperForum will feature top brands and vendors talking about how local marketing, scaled nationally, is impacting the vertical segments of Health, Cleaning Services, Auto & Travel, and Insurance. Health will be addressed jointly by Ritkes and Michelle Gilliam, Director of Marketing for Health Mart, a wholly owned subsidiary of the McKesson Corporation, ranked 14th on the Fortune 500. The two will discuss local marketing solutions implemented by Sproutloud on behalf of McKesson, which allow the national healthcare services giant stay in front of local customers.
“Our LEADING IN LOCAL program will showcase the innovative digital strategies and best practices that are driving local revenues for national brands, franchises and multi-location businesses,” said Conference Co-chair Peter Krasilovsky, Vice President, BIA/Kelsey. “We are fortunate to have Gary Ritkes and Michelle Gilliam among our featured speakers, and we look forward to their contribution to the conference program.
About LEADING IN LOCAL: The National Impact
BIA/Kelsey’s LEADING IN LOCAL conferences are the definitive events on local digital advertising and marketing. LEADING IN LOCAL: The National Impact attracts a global audience of executive-level decision makers from across the local media and marketing landscape, including brands and agencies focused on the local market opportunity, companies engaged in local search, deals and group buying services, location-based services, local social media, traditional local media, classifieds, vertical media and ecommerce, local digital media suppliers and sector-focused investors and financial analysts.