Independent Research Firm Designates SproutLoud a ‘Strong Performer’ in Channel Marketing Automation
SUNRISE, FLORIDA – August 10, 2015 – SproutLoud, a hyperlocal through-channel marketing automation platform, has been acknowledged as a ‘Strong Performer’ by independent research firm Forrester Research in its report, The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015. SproutLoud was cited for the second-highest score in the current offering category in the field for this report, which included 14 TCMA platform providers.
Assessed on twenty criteria, SproutLoud earned their highest category scores in current offering subcategories, ranking highest among all vendors in execution (partners) and among the second highest in technology. Citing no clear leaders in this report, The Forrester Wave looked at how vendors supported “traditional TCMA management capabilities — content syndication and asset management — as well as meet the emerging needs of TCMA marketers in marketing campaign management, cross-channel execution, social campaigns, and analytics.”
Forrester Research reports, “SproutLoud offers strong governance. All campaigns have integrated funds management (co-op and MDF). The brand can control the entire customer lifecycle campaign globally, with touchpoints triggered and customized on behalf of local partners relevant to their specific customer.”
SproutLoud’s platform capabilities usher in scalable automation for hundreds or thousands of partners quickly and efficiently by delivering a suite of services that include, but are not limited to, local listings, local web presence, and local advertising. The efficacy of SproutLoud’s distributed marketing assets supports channel partners with features such as one-time ordering, which allows partners to order all the services for an upcoming campaign, including local event management, media buying, direct mail, social, email, and more. At the same time, strong subscription and date-triggered campaigns can support the less engaged do-it-for-me (DIFM) partners.
“Corporations are increasingly pursuing streamlined marketing solutions that organize multiple tactics into one central solution, thus making it easier for their channel partners to maintain brand consistency when they market at the local level,” said Gary Ritkes, president of SproutLoud. “I believe that being recognized by Forrester is a testament to our systematic approach to developing and delivering innovative technologies that empower partners to focus on strategy and not be constrained with manual execution.”
Celebrating 10 years of growth this year, SproutLoud is uniquely positioned to increase their brand presence as a leading TCMA platform provider.