Creative Strategy Group Partners with SproutLoud
CGS becomes SproutLoud Licensing Partner for SproutNetTM 2.0 – the industry leading brand management and marketing application for large corporate user networks
Fort Lauderdale, FL – March 14, 2007 – Creative Strategy Group (CSG) and SproutLoud Media Networks, LLC announced that CSG has partnered with SproutLoud to represent SproutNetTM – an industry leading brand management and marketing application for large corporate user networks (i.e. employees, franchisees, resellers, etc). SproutLoud’s core application gives users access to corporate approved branded collateral, customizable direct mail, trigger-based marketing campaigns; including personalized e-mail and web landing pages, and customizable and resizable newspaper ads. From hosting the technology to directing the output through its vendor network, SproutLoud gives CSG a one-stop solution to service its clients.
For clients needing SproutLoud’s technology, Creative Strategy Group will develop all identity and marketing initiatives that transfer to the online environment for corporate users to access. The technology will allow company administrators to offer co-op credits and/or discounts for all programs throughout the network. This tool alleviates logistical headaches for companies with complex invoice routing requirements or large-volume co-op/marketing stipend appropriations. SproutNetTM can also be seamlessly integrated into any existing corporate website or password protected account with matching HTML for smooth user experience.
“We see brand management as a natural evolution for many of our corporate clients these days,” comments Evan Connolly, CEO of CSG. “The additional automated features that SproutLoud brings to the table clearly puts CSG above the competition in providing a full service application. We conducted a heavy due diligence process to search for this type of company, and just from an “ease of use” and functionality standpoint, SproutLoud was head and shoulders above everything we looked at.”
“Our partnership highlights a natural fit between our organizations,” commented Jared Shusterman, Managing Director of SproutLoud. “The CSG team is clearly focused on maintaining brand integrity for their clients – and being a creative counselor and brand guardian – they have entrusted us to carry that responsibility through the corporate chain. We are excited about this logical opportunity.”
About Creative Strategy Group
CSG is a full service marketing communications agency headquartered in Newton, PA, with additional offices in San Francisco, CA. CSG offers strategic and focused solutions to meet all marketing and communication needs for its clients.
About SproutLoud Media Networks, LLC
Headquartered in Ft. Lauderdale, FL, SproutLoud is a leading-edge, high-technology company providing an all–in–one web-based solution, for companies, franchisors, and distributed marketers to more immediately and effectively distribute their product information, marketing programs, materials, and campaigns throughout their entire sales channel network.
SproutLoud’s powerful yet easy–to–use features and functionality include brand management, campaign automation, business intelligence, one–to–one marketing, list management, digital asset customization and personalization, email, pURLs, microsites, direct mail with no minimums, print–on–demand, and many more – all immediately deployable throughout all types of distribution channels. In addition, SproutLoud’s highly flexible, fully automated co-op funds management streamlines and simplifies the process providing the ability for companies to optimize co-op funds usage.