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eBooks
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The Definitive Guide to Distributed Marketing Operations, Technology and Investments
This guide to distributed marketing operations, technology and investments gives enterprise companies actionable insights that lead to better MarTech solutions. READ MORE -
5 Reasons to Rethink Channel Incentives and Your Co-Op Marketing Approach
Delivering standardized and unified consumer experiences through channel partners begins with top-of-the-funnel marketing. READ MORE -
How to Run an RFP for a Distributed Marketing Solution
Expert guidance and a prebuilt, ready-to-use Request For Proposal template simplify the RFP process for a Distributed Marketing solution. READ MORE -
What to Look for in a Demo of Distributed Marketing Software
Knowing what to expect before you sign up for a Demo of Distributed Marketing software can save you time and equip you with insight you can use. READ MORE -
Choosing a Distributed Marketing Solution Aligned to Your Brand’s Approach
Learn how Distributed Marketing pricing models work, so you can find a Distributed Marketing provider aligned to your Brand's Distributed Marketing approach. READ MORE -
How to Buy a Distributed Marketing Solution
Take the complexity out of finding a Distributed Marketing solution, with insider tips and READ MORE -
The Co-Op Budget Planning Handbook
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The Secret to Gaining Strategic Influence Over Partner Marketing
SproutLoud CEO Jared Shusterman explores the concept of "Partner Captivity" and how Brands can gain strategic influence over local Partner Marketing. READ MORE -
The Time is Now: Why You Can’t Afford to Wait to Upgrade Your Partner Marketing Technology
If your Partner Marketing technology isn't helping you excel at speed to market, Brand compliance, lowering OpEx, increasing Partner participation and getting real-time analytics, you need an upgrade. READ MORE -
4 Critical Failure Points in Partner Marketing
Find out what's holding your Partners back, and learn more about innovative solutions designed to set them up for unprecedented success in Local Marketing. READ MORE -
How Timing Your Message Influences the Customer Journey
If intervening in the Customer Journey isn't an essential part of your Local Marketing Strategy, you're missing opportunities to dramatically impact sales. READ MORE -
Partner Marketing Transformation: 4 Steps to Reduce OpEx and Improve Results
Learn how to transform Local Marketing through your network of reseller partners, while reducing OpEx and achieving measurable results. READ MORE
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Channel Marketing Transformation
In this tactical guide, we will build a project plan to help you transform three areas of your Channel Marketing program to help decrease costs, improve Partner participation and reach more customers. READ MORE -
CFO Guide: Reimagine the Economics of Channel Marketing
Technology is changing the economics of Channel Marketing, and Marketing Leaders should be questioning everything from budget planning to go-to-market strategy READ MORE -
Channel Sabotage – Is Your Channel Marketing Strategy Undermining Your Sales Team
When your Channel Sales people get distracted by outdated Channel Marketing practices, they’re not focused on enabling your Partners to sell. READ MORE -
Everything You’ve Been Told About Channel Marketing is Wrong
There is nothing more powerful than a well executed Channel Strategy. Hundreds or thousands of partners selling a Brand’s products in a local community can drive amazing sales results READ MORE -
Mainstay Report: The Co-Op Marketing Dilemma
Co-Op advertising dollars, if used correctly, are a powerful resource to help Brand Channel Partners reach local audiences. READ MORE -
SproutPay is the New Black
SproutPay allows Brands to get Co-Op or MDF funds to their Partners instantly while providing Brands more control READ MORE