Marketing Resource Management: The Importance of Focus
Once again, I learned a valuable lesson that it is important to be great at certain things, and not be everything to everybody. During our early days at SproutLoud, we would usually entertain almost every opportunity that was presented to us. As we continue to grow, we have learned that this is an impossible task. We will always value and listen to new and innovative ways that we can improve upon our platform, but it has to make good business sense, and follow our strategy.
As we continue to add more resources, our focus becomes even more critical. If you are a client looking in, make sure you choose a vendor/partner that is truly specific to your business needs. There are enough products to choose from, even in this infancy stage of our industry. Do your homework, find the right partner. It will make your life easier, in that the solution will fit. And it will make your vendor/partner’s life easier, in that the technology you chose will meet your expectations.